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Site Kit by Google – Analytics, Search Console, AdSense, Speed

Site Kit by Google – Analytics, Search Console, AdSense, Speed

Door Google
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Beschrijving

Site Kit is de officiële WordPress plugin van Google die inzicht biedt in hoe mensen je site vinden en gebruiken. Site Kit is dé alles-in-één oplossing voor het implementeren, beheren en verkrijgen van inzichten uit essentiële Google gereedschap om je site succesvol te maken op het web. Het biedt betrouwbare, actuele inzichten uit diverse Google producten, direct op het WordPress dashboard voor eenvoudige toegang, en dat helemaal gratis.

Bringing the best of Google tools to WordPress

Site Kit includes powerful features that make using these Google products seamless and flexible:

  • Easy-to-understand stats directly on your WordPress dashboard
  • Official stats from multiple Google tools, all in one dashboard
  • Quick setup for multiple Google tools without having to edit the source code of your site
  • Metrics for your entire site and for individual posts
  • Easy-to-manage, granular permissions across WordPress and different Google products

Supported Google tools

Site Kit shows key metrics and insights from different Google products:

  • Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
  • Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
  • AdSense: Keep track of how much your site is earning you.
  • PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
  • Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.
  • Sign in with Google: Allows visitors to sign up and log in to your site with their existing Google account.
  • Reader Revenue Manager: Helps you grow, retain, and engage your site visitors via subscription, contribution, newsletters, surveys, and custom prompts.
  • Ads: Get customers and sell more with targeted traffic from Google Ads.

Schermafbeeldingen

Installatie

Opmerking: zorg ervoor dat je site live is. Als je site nog niet live is, kan Site Kit je geen gegevens tonen. Als je echter naast je productiesite ook een staging omgeving hebt, kan Site Kit gegevens van je productiesite tonen in de staging omgeving. Leer hoe je Site Kit kunt gebruiken met een staging omgeving.

Installatie vanuit WordPress

  1. Bezoek Plugins > Nieuwe toevoegen.
  2. Search for Site Kit by Google.
  3. Install and activate the Site Kit by Google plugin.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Handmatige installatie

  1. Upload the entire google-site-kit folder to the /wp-content/plugins/ directory.
  2. Visit Plugins.
  3. Activate the Site Kit by Google plugin.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Na activeren

  1. Visit the new Site Kit menu.
  2. Follow the instructions in the setup flow.
  3. Go to the main Site Kit dashboard which already displays key metrics from Search Console.
  4. Connect additional Google tools under Site Kit > Settings. Learn more about which tools are right for you.

FAQ

For more information, visit the official Site Kit website.

Is Site Kit free?

The Site Kit plugin is free and open source, and will remain so. Individual Google products included in Site Kit are subject to standard terms and fees (if any) for those products.

What are the minimum requirements for Site Kit?

Om Site Kit met succes te kunnen installeren en gebruiken, moet je site aan de volgende vereisten voldoen:

  • WordPress versie 5.2+
  • PHP versie 7.4+
  • Modern browser – Internet Explorer is not supported
  • Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked
  • REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.

Why is my dashboard showing “gathering data” and none of my service data?

It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.

Als je dit bericht na een paar dagen nog steeds ziet, neem dan gerust contact met ons op via het ondersteuning forum.

Why aren’t any ads appearing on my site after I connected AdSense?

If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline.

You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.

If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance.

You can find more information on how Site Kit works with AdSense in our Managing AdSense guide.

Is Site Kit GDPR compliant?

When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service.

Standaard anonimiseert Site Kit IP-adressen bij activering van de Google Analytics module. Deze instelling kan worden uitgeschakeld via Site Kit > Instellingen > Analytics > IP-adressen anonimiseren.

There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page.

Where can I get additional support?

Please create a new topic on our WordPress.org support forum. Be sure to follow the support forum guidelines when posting.

Beoordelingen

This feels like finding hidden treasure!

30 juni 2026 1 reactie
What better way to understand something than reading the manual or seeing posts from the developers and people writingthe manual! This should make things a lot easier.

Super handy dashboard

1 juni 2026 1 reactie
makes tracking so easy. i can check analytics n search console right from wp dashboard. rly convenient tbh, load time is a bit slow sometimes but overall pretty good.

Rubbish

30 mei 2026 1 reactie
Absolute Kaka This plugin caused endless problems with my websitb and our site was bombarded with adds that bad we could hardly see our website. Turned the plugin off and problems went away.

Great consolidation tool, but needs honest documentation about resource use

27 mei 2026
We manage 75+ WordPress sites for clients and have Site Kit installed on most of them. The plugin’s core value — consolidating tracking code insertion for Analytics, Search Console, Tag Manager, Ads, and PageSpeed Insights into a single managed plugin — is genuinely useful. We rely on it to keep clients’ Google service integrations consistent and centrally managed. That part deserves credit. However, since 2025 the plugin has become increasingly problematic on shared hosting and resource-isolated environments (cPanel/CloudLinux reseller accounts in our case). The Site Kit dashboard widget fires 6+ parallel Google API requests on cold-cache admin loads, with each GA4 Data API call now taking 10-15 seconds (vs sub-second on the old Universal Analytics API). When these requests fire concurrently with other admin widgets (WooCommerce, Yoast, Wordfence), they exhaust CPU, memory, and I/O limits on standard shared hosting accounts, producing 503 errors and 20-40 second dashboard load times. This isn’t a bug — it’s an architectural consequence of how the widget loads data — but it’s also not mentioned anywhere in the plugin’s documented requirements. The current minimum requirements list WordPress version, PHP version, browser support, and REST API availability, but nothing about hosting resources, concurrent connections, or worker capacity. For an agency deploying Site Kit at scale, this gap led to weeks of diagnostic work across multiple sites before identifying the plugin’s resource burst pattern as the cause. Two specific requests: Add a setting to disable the dashboard widget. A toggle in Admin Settings (similar to the existing “Display relevant page stats in the Admin bar” option) would let administrators disable the Summary widget across all users at once. Currently the only options are unchecking it per-user via Screen Options (doesn’t propagate to other admins) or adding custom code to remove the meta box (fragile if the widget ID changes). Document the resource requirements honestly. The plugin should mention that the dashboard widget makes concurrent Google API calls on cold cache, that these calls can take 10+ seconds each, and that shared hosting environments may need to disable the widget or upgrade hosting resources to handle the burst. Workaround for other agencies hitting this: Until a first-class setting exists, this code (placed in a mu-plugin or child theme functions.php) removes the Site Kit dashboard widget for all users: /** * Disable Site Kit Dashboard Widget * * Site Kit’s dashboard widget makes 6+ Google API calls on cold-cache * dashboard loads. On resource-constrained hosting these can exhaust * account limits and cause 503 errors. The full Site Kit dashboard * remains accessible via the Site Kit menu item. */add_action(‘wp_dashboard_setup’, function() { remove_meta_box(‘google_dashboard_widget’, ‘dashboard’, ‘normal’);}, 99); Note: the widget ID (google_dashboard_widget) is current as of Site Kit at time of writing, but could change in future releases. Detailed diagnostic data, network waterfalls, and the support thread tracking this is at: Wordpres Support Topics unable to add link here just search: Sudden high CPU and 503 errors on Site Kit dashboards across 80+ sites We’ll continue using Site Kit because the consolidated tracking management is genuinely valuable for agency workflows. Better documentation of these characteristics would have saved significant diagnostic time and would help other agencies set hosting expectations correctly when deploying Site Kit at scale.

priti gud tbh

25 mei 2026 1 reactie
tbh it saves sm time having analytics inside wp. u dont need extra tabs open. gave 4 stars cz setup was kinda annoying rn, but its running gud now. ty
Lees alle 1.007 beoordelingen

Bijdragers & ontwikkelaars

“Site Kit by Google – Analytics, Search Console, AdSense, Speed” is open source software. De volgende personen hebben bijgedragen aan deze plugin.

Bijdragers

“Site Kit by Google – Analytics, Search Console, AdSense, Speed” is vertaald in 31 localen. Dank voor de vertalers voor hun bijdragen.

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Changelog

1.183.0

Verbeterd

  • Add GA event tracking for the notices displayed when the Key Metrics and Audience Segmentation widgets are re-shown. See #12972.
  • Launch the Setup Flow Refresh feature by force-enabling the feature flag in the plugin. See #12966.
  • Update PDF scaling to be consistent throughout plugin. See #12954.
  • Update targets for “Learn more” links in the new setup flow. See #12930.
  • Re-show hidden Audience Segmentation widgets, with an explanatory notice. See #12917.
  • Add survey triggers for enhanced conversions notifications. See #12914.
  • Fix Analytics account creation errors to redirect back to the Settings screen when initiated from there. See #12876.
  • Ensure that tooltips in the dashboard tour are fully visible in all viewports. See #12873.
  • Re-show hidden Key Metrics widgets, with an explanatory notice. See #12872.
  • Update the copy on the splash screen for secondary admins in the new setup flow. See #12871.
  • Remove feature flag for the email reporting feature, now that it is fully-deployed to all users. See #12863.
  • Ask the site purpose question in the new Search Console-only setup flow. See #12817.
  • Add opt-in tracking events to Site Goals interactions. See #12602.
  • Implement PDF Widgets for “Speed” section. See #12549.
  • Implement the Top search queries for your site PDF widget. See #12547.
  • Add support for “Search traffic over time” in PDF reports. See #12545.
  • Implementing the “Your site traffic over time” PDF widget. See #12544.
  • Add the Audience Segmentation setup error widget to Storybook. See #12380.
  • Add the splash screen setup error notification to Storybook. See #12374.
  • Handle Analytics activation errors on the new splash screen. See #12373.
  • Extract inline Sign in with Google frontend JS to external script. See #11950.
  • Allow per-instance width for Sign In with Google buttons, and update the width of the button shown on the WordPress login form to match the rest of the form below it. See #11949.

Opgelost

  • When metrics in Site Goals haven’t changed, show a “No change” badge instead of a “0%” badge. See #13002.
  • Update casing of Site Goals heading. See #12981.
  • Fix bug that could cause report calls to be issued twice for the same arguments. See #12806.

1.182.0

Toegevoegd

  • Allow existing users to link their Google accounts with their WordPress user profile using Sign in with Google. See #9994.

Verbeterd

  • Show error notices inline on the Key Metrics setup screen when the footer buttons are not sticky, preventing the notice from obscuring the CTA. See #12874.
  • Track a GA event when the “Learn more” link for plugin conversion tracking is clicked on the Analytics settings screen. See #12868.
  • Site Goals widget status are now site-wide with other settings being user-specific. See #12859.
  • Update Site Goals data to render partial data badge and full breakdown data when insufficient breakdown data is available. See #12803.
  • Add “Gathering data” badges to Site Goals widgets. See #12802.
  • Allow creation of custom Site Goals dimensions from notices. See #12801.
  • Update the view-only users splash screen to match the refreshed setup flow design. See #12791.
  • Display a list of shared services on the splash screen for view-only users and secondary admins with dashboard sharing access. See #12789.
  • Add thumbs up/down survey to Site Goals feature. See #12722.
  • Fix a mobile overlay bug for proactive user engagment. See #12710.
  • Add support for chart images in generated PDF reports. See #12629.
  • Add Site Goals debug data. See #12601.
  • Add Analytics events to PDF Generation. See #12563.
  • Implement PDF report footer. See #12557.
  • Add email reporting notice to PDF report. See #12556.
  • Implement the PDF document header elements. See #12552.
  • Implement the Top content over time widget for the PDF report. See #12548.
  • Add custom font to PDF reports. See #12538.
  • Handle Analytics setup CTA errors in the Search Funnel widget, WordPress Dashboard and Admin Bar app. See #12378.

Opgelost

  • Ensure advanced data breakdowns state is reflected when changing property in Analytics. See #12892.
  • Don’t load the Site Goals feature tour until the page content is consistent for the tour. See #12885.
  • Fix the Back button on the Analytics setup screen not working after an account creation error occurs. See #12875.
  • Prevent the “activate Analytics” notification from appearing for view-only users. See #12870.
  • Fix widget/notification display issues for users with no access permissions. See #12869.
  • Fix the site goals intro modal issue when the user has insufficient permissions. See #12856.
  • Update site goal tiles not to display the change badge if the previous value is zero. See #12689.

Bekijk de wijzigingslog voor alle versies.

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Waarderingen

4.2 van 5 sterren.

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