Site Kit by Google – Analytics, Search Console, AdSense, Speed

Beschrijving

Site Kit is de officiële WordPress plugin van Google die inzicht biedt in hoe mensen je site vinden en gebruiken. Site Kit is dé alles-in-één oplossing voor het implementeren, beheren en verkrijgen van inzichten uit essentiële Google gereedschap om je site succesvol te maken op het web. Het biedt betrouwbare, actuele inzichten uit diverse Google producten, direct op het WordPress dashboard voor eenvoudige toegang, en dat helemaal gratis.

Bringing the best of Google tools to WordPress

Site Kit includes powerful features that make using these Google products seamless and flexible:

  • Easy-to-understand stats directly on your WordPress dashboard
  • Official stats from multiple Google tools, all in one dashboard
  • Quick setup for multiple Google tools without having to edit the source code of your site
  • Metrics for your entire site and for individual posts
  • Easy-to-manage, granular permissions across WordPress and different Google products

Supported Google tools

Site Kit shows key metrics and insights from different Google products:

  • Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
  • Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
  • AdSense: Keep track of how much your site is earning you.
  • PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
  • Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.

Installatie

Opmerking: zorg ervoor dat je site live is. Als je site nog niet live is, kan Site Kit je geen gegevens tonen.
Als je echter naast je productiesite ook een staging omgeving hebt, kan Site Kit gegevens van je productiesite tonen in de staging omgeving. Leer hoe je Site Kit kunt gebruiken met een staging omgeving.

Installatie vanuit WordPress

  1. Bezoek Plugins > Nieuwe toevoegen.
  2. Search for Site Kit by Google.
  3. Install and activate the Site Kit by Google plugin.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Handmatige installatie

  1. Upload the entire google-site-kit folder to the /wp-content/plugins/ directory.
  2. Visit Plugins.
  3. Activate the Site Kit by Google plugin.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Na activeren

  1. Visit the new Site Kit menu.
  2. Follow the instructions in the setup flow.
  3. Go to the main Site Kit dashboard which already displays key metrics from Search Console.
  4. Connect additional Google tools under Site Kit > Settings. Learn more about which tools are right for you.

FAQ

For more information, visit the official Site Kit website.

Is Site Kit free?

The Site Kit plugin is free and open source, and will remain so. Individual Google products included in Site Kit are subject to standard terms and fees (if any) for those products.

What are the minimum requirements for Site Kit?

Om Site Kit met succes te kunnen installeren en gebruiken, moet je site aan de volgende vereisten voldoen:

  • WordPress versie 5.2+
  • PHP versie 7.4+
  • Modern browser – Internet Explorer is not supported
  • Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked
  • REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.

Why is my dashboard showing “gathering data” and none of my service data?

It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.

Als je dit bericht na een paar dagen nog steeds ziet, neem dan gerust contact met ons op via het ondersteuning forum.

Why aren’t any ads appearing on my site after I connected AdSense?

If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline.

You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.

If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance.

You can find more information on how Site Kit works with AdSense in our Managing AdSense guide.

Is Site Kit GDPR compliant?

When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service.

Standaard anonimiseert Site Kit IP-adressen bij activering van de Google Analytics module. Deze instelling kan worden uitgeschakeld via Site Kit > Instellingen > Analytics > IP-adressen anonimiseren.

There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page.

Where can I get additional support?

Please create a new topic on our WordPress.org support forum. Be sure to follow the support forum guidelines when posting.

Beoordelingen

15 november 2025
Site Kit by Google helped me integrate Analytics, Search Console, PageSpeed Insights, and AdSense in just a few clicks. For someone like me who manages a content-heavy motorcycle blog (RobiMotoPH), this plugin simplifies SEO tracking and monetization. ✅ Setup was easy✅ Dashboard is beginner-friendly✅ Insights help me improve content and speed Would love to see better support for GA4 events and maybe more visual tools inside WordPress—but overall, it’s a must-have for site owners who want to stay on top of performance and search data. Highly recommended for bloggers, business sites, and content creators! – robimotoph
4 november 2025 1 reactie
Two questions. First, is there anyway to stylize the buttons? I’ve AI’ed the hell out of it and nothing works. Secondly, when a user logs in with the GSI there is a hesitation of between 2-5 seconds. If I look at my browser “refresh” button nothing happens for 2-3 seconds and then the new page will load. Is there any way to increase the speed? Not sure if a prefetch would help or not. Along with this issue; is there’s no visual feedback. I’ve tried all the tricks to make the page blur out, spinning wheel, etc. Since there’s no activity in that 2-3 seconds; it doesn’t work. Any suggestions? Thanks in advance!!! I’m using the latest version of the plugin, woocommerce, astra and wordpress. URL: fuzionflavor.com
30 oktober 2025 1 reactie
Site Kit is a must for anyone wanting meaningful, integrated analytics from Google. It brings Search Console, Analytics, AdSense, and more into WordPress with clarity. Thank you for this powerful integration.
21 oktober 2025 1 reactie
Too confusing for anybody who just wishes to run their own website – especially the Google Tag Manager. After running this for years (pain to install, then not noticable in the background) we now got an error message. Our website looks ok, but we have no clue what do do. The support also feels as if it was built by developers for developers only.
Lees alle 969 beoordelingen

Bijdragers & ontwikkelaars

“Site Kit by Google – Analytics, Search Console, AdSense, Speed” is open source software. De volgende personen hebben bijgedragen aan deze plugin.

Bijdragers

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Changelog

1.165.0

Toegevoegd

  • Add support for using Sign in with Google for WordPress user comments. See #11478.
  • Add new “Enable Sign in with Google for user comments” Sign in with Google setting to Site Health. See #11477.
  • Add the “Show next to comments” toggle to the Sign in with Google setup form. See #11476.
  • Add developer documentation to the Sign in with Google action. See #11446.

Verbeterd

  • Implement GA4 tracking events for Enhanced Conversions notifications. See #11644.
  • Decouple Enhanced Conversions from the Ads module; send user data when any gtag-using service is connected (Ads, Analytics, or Tag Manager). See #11600.
  • Add feature metrics tracking for SiwG and Enhanced Conversions. See #11572.
  • Synchronise audiences and custom dimensions on the Key Metrics setup screen. See #11386.
  • Automatically set up Audience Segmentation when landing on the dashboard in the new Analytics setup flow. See #11385.
  • Add redirection to Key Metrics setup after successful Analytics account creation as part of the new setup flow. See #11381.
  • Display the progress indicator on the Key Metrics setup screen when it’s navigated to in the new setup flow. See #11380.
  • Add “Exit setup” button to the splash screen header when setupFlowRefresh feature flag is enabled. See #11337.
  • Add info tooltip below the Sign in with Google CTA on the splash screen to explain why Google account connection is required. See #11335.
  • Add a “Recommended” badge below the Analytics checkbox on the new splash screen. See #11334.
  • Create setup email reports notice component. See #11144.
  • Add PUE settings section to the Admin settings screen. See #11141.
  • Add Enhanced Conversions notification components for Ads and Analytics modules. See #11018.
  • Fix bug that caused Sign in with Google button not to redirect the user to the page they signed in from. See #10487.
  • Set a max-width on the Sign in with Google button. See #10476.
  • Add support for block styling and custom HTML classes for the Sign in with Google block. See #10475.
  • Add support for Sign in with Google button using a shortcode (site_kit_sign_in_with_google). See #10150.

Changed

  • Display warning when incompatible plugin/other issues are detected after Sign in with Google is set up. See #11457.

Opgelost

  • Prevent empty fields being sent in user data for Enhanced Conversion events. See #11626.
  • Fix bug that could cause Sign in with Google client ID not to be persisted. See #11611.
  • Fix inconsistent plugin conversion tracking label in the Ads settings view. See #11588.
  • Fix phone number classification in Enhanced Conversions to disregard false positives. See #11484.
  • Fix visual bug in visitor group slide-over panel. See #10991.

Bekijk de wijzigingslog voor alle versies.