WP Ad Guru – Banner ad, Responsive popup, Popup maker, Ad rotator & More


Essential set of advertising and marketing tools for blogger, website owner and marketer. As an ad management plugin it has many advanced features to select optimal ads for various positions and pages. It supports ad codes from all kind of ad networks including Google AdSense.
Show various type of ads, email subscription form, affiliate links, special offers, video or anything using banners, modal popups and popup windows. Show different ads to the visitor of different countries by using Geolocation tracking system. Show different things on different type of WordPress pages. Add multiple ads in same place and display as carousel-slider. Rotate ads based on percentage you set. Easily collect leads on your website. This plugin is specially created to meet the needs and requirements of blogger, website owner, marketer and developers.

======== FEATURES ========

We call various types of advertisement and marketing materials as Content. Contents are categorised based on the type of programming codes and input methods. And we have different ways to represent contents to the visitors. We call those ways as Container( ad ). An ad contains different types of contents.


There are 4 types of content

  • HTML
  • Image
  • iFrame
  • WYSIWYG TinyMCE editor


There are 3 types way you can represent your ad or marketing contents to the visitors.

  • Banner
  • Modal popup
  • Popup Window

We have another type container that contains banner ads. We call that Zone.
A Zone can contains multiple banners, in that case banners will be shown as carousel. You can set a zone to any place of your website using widget or adding PHP code in your theme files.

CONDITIONS ( Display Rules )

Type of WordPress pages : You can load different ads to your websites based on type of visited pages. Types of pages are below.

  • Home page
  • Single page
  • Individual single post
  • Individual page
  • Individual single post of a custom post type
  • Posts
  • Pages
  • Post of a **custom post type
  • Any kind of archive page
  • Category archive page.
  • Specific category archive page.
  • Tag archive page.
  • Specific tag archive page.
  • Custom taxonomy archive page.
  • Specific custom taxonomy term.
  • Author archive page.
  • 404 page.
  • Search result page.
  • Posts those contain a specific category, tag, or any other custom taxonomy term.

GeoLocation : This plugin detects visitor’s GeoLocation by tracking IP address. You can show some special ads only to the visitor of a targeted country.


  1. Automatic – Modal popup and Window popup type ads are injected automatically to the pages. For Banner ads, you can choose places and type of pages to insert ad Zones where you will set Banner ads. Right now you can inject ads automatically to following places.

    • Before Post
    • Between Posts
    • After Post
    • Before Content
    • After Content
    • Before Comments
    • Between Comments
    • Before Comment Form
    • After Comment Form
    • Before Footer
    • After Footer
  2. Widgets – by using widgets you can set zones to sidebars to show banners.

  3. PHP Code – by adding PHP code in your theme files you can show zone or a single ad.
  4. SHORTCODE – Use shortcode in post content to show a zone or a single ad.

======== FEATURES IN DETAILS========

HTML Content –

You can put any HTML and JavaScript and any SHORTCODE provided by other plugins.

  • Ad code that you get from ad networks like Google Adsense.
  • Product embedded code of affiliate network like Amazon
  • Any SHORTCODE provided by other plugins.
  • Any video embedded code like Youtube, Vimeo, Daily Motion videos.
  • Embedded code like Google map, Facebook page likebox ,Twitter feed, Instagram feed etc.
  • Social share & like buttons code form social networks like Facebook, LinkedIn, Twitter, Google Plus, etc.
  • Custom HTML/JS code as your need.
  • Convert your visitors into subscribers by using newsletter signup form of Email Marketing Services like MailChimp, GetResponse, AWeber, MailPoet, Drip, Hubspot, Marketo, ConvertKit, Infusionsoft, ConstantContact, MailerLite, CampaignMonitor, ActiveCampaign, Emma, Pardot, iContact, TotalSend, Customer.io , FeedBlitz etc.
  • You can also use custom HTML forms as well as use shortcodes to add other form plugins such as Gravity forms, Contact form 7, WPForms, Formidable Forms, etc

Image Content – Show any image with link to an webpage. Provide any image url or choose from media gallery or upload from your computer.

iFrame Content – Embed any webpage using iFrame type content

WYSIWYG Content – You will get a TinyMCE visual editor to create any custom output as you need.


Popups are a good marketing tool, they are impressively high converting. A web page with a modal popup typically gets more conversions than other pages without popup. An excellent feature of WP Ad Guru is Modal Popup. This is also modal popup plugin for WordPress websites. You can also call this plugin as popup maker or popup builder. It allows you to add highly customizable lightbox.

  • Unlimited Popup – Create and manage as many popups as you want
  • 100% Customizable Popups
  • Responsive popup – popups can be responsive so that they are easily viewable in mobile devices
  • Control Size – set various sizing options like width, height, max-width, min-width, max-height, min-height in unit of ‘px’ or ‘%’ to make your popup fixed sized or responsive.
  • Control Position – Set popup location on the screen( top-left, top-center, top-right, middle-left, middle-center, middle-rith, bottom-left, bottom-center, bottom-right )
  • Customizable design – Customize the look and feel of the popup. Change color, border, background, opacity, shadow of container, overlay and close button. Control the position of close button, Set location of close button in/out of popup container. Use custom text or image for close button. Choose various predefined close button icons, also change their color as needed.

  • Predefined popup themes – There are some builtin good looking themes you can choose for a popup
  • Popup theme builder – to create custom themes for your popup use a visual theme builder. See the live preview on the editor.
  • Export popup themes to use in another website
  • Import popup themes form other website
  • Opening animation effects – On opening of a popup you can apply an animation like bounce, swing, fadeIn, slideInDown, slideInUp etc. Also you can set the speed of animation
  • Closing animation effects – On closing of a popup you can apply an animation like bounceOut, fadeOut, slideOutDown, slideOutUp etc. Speed of closing animation is changeable
  • Live Preview – With a preview link you can see the live output of your popup on your home page without applying that popup for any page.
  • Automatic open – Automatically open the popup after certain amount of time you select
  • Show popup always in every page visit
  • Show popup X number of time to a visitor
  • Reset the cookie after X days
  • Apply popup showing limitation for each page individually
  • Create various type of popup using different content : HTML popup, Image popup, iFrame popup, Video popup, Newsletter signup popup, Contact form popup, Email subscription popup etc.


This is another type of popup that will be opened as a new browser window. We also call this as popup window.

  • Control Size – set width and height in unit of ‘px’ or ‘%’ to make your popup fixed sized.
  • Custom Title – show your custom text on the titlebar of the new window
  • Control window features – you can enable or disable of window features ( Titlebar
    Location, Menubar, Resizable, Scrollbars, Statusbar and Toolbar )
  • Open on BODY click – Open the popup after the first click on anywhere of the page.
  • Show popup always in every page visit
  • Show popup X number of time to a visitor
  • Reset the cookie after X days
  • Apply popup showing limitation for each page individually

Developer Friendly & Extendable :
You can extend WP Ad Guru without breaking anything.

Action & Filter Hooks :

There are action and filter hooks for nearly every process and output of WP Ad Guru. So you can modify any default behavior and output. You can inject new functionality to this plugin.

For more detail go to wpadguru.com.

Credits :

This product includes GeoLite2 data created by MaxMind, available from https://www.maxmind.com


  • Set Banner Ad to Zone
  • Add New Banner
  • All Modal Popups
  • Add New Modal Popup
  • Create Custom Popup Theme
  • Add New Window Popup


Modern Way:

  1. Go to the WordPress Dashboard “Add New Plugin” section.
  2. Search For “WP Ad Guru”.
  3. Install, then Activate it.

Old Way:

  1. Upload the wp-ad-guru folder to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress.

How To Use WP Ad Guru:

For more detail read WP Ad Guru Documentation.


23 februari 2021 1 reactie
Seems like a pretty good plugin until someone turns on ad-blocker. The whole website breaks, JavaScript stops loading and in general it's pretty unusable. There are indeed plenty of configurations and customizations but does not seem to respond well to external events such as ad-block. Had to uninstall completely and switch to another plugin.
14 mei 2020 1 reactie
Ok, so how come is this free? One of the most brilliant, thoughtful, deep and comprehensive plugins. Sir I wish you ALL THE BEST, Abundance of Joy, Love, Health & Wealth !! This is amazing, THANK YOU for taking the time to develop and put it up for free for the community.
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Bijdragers & ontwikkelaars

“WP Ad Guru – Banner ad, Responsive popup, Popup maker, Ad rotator & More” is open source software. De volgende personen hebben bijgedragen aan deze plugin.



2.5.1 – January 17, 2023

  • Fix: PHP warning.

2.5.0 – September 04, 2021

  • Fix: Some style issues.

2.4.0 – October 30, 2020

  • New: Zone visibility condition : Show/hide a zone based on screen size.
  • Fix: Set overflow hidden if the width of a zone or ad is greater that the container area.

2.3.0 – October 03, 2020

  • Update: New hook to filter slider options.

2.2.0 – November 19, 2019

  • New: Automatic zone inserter : Now you can inject an ad zone to various places of front-end pages automatically.
  • Update: Latest MaxMind GeoIP Database.

2.1.0 – September 11, 2019

  • New: Ad setup manager page : Completely new UI to create condition and setup ads to pages.
  • Update: Latest MaxMind GeoIP Database.

2.0.4 – March 08, 2019

  • Update: Add new predefined sizes for zones and banners.
  • Update: Redesign plugin main dashboard page.
  • Update: Latest MaxMind GeoIP Database.

2.0.3 – February 17, 2019

  • Fix: PHP Warnings were being happened when there is no zone created yet.

2.0.2 – February 10, 2019

  • Fix: content type image : image link was blank in output.

2.0.1 – February 9, 2019

  • Fix: modal popup preview area was overlapping the media uploader modal.

2.0.0 – February 9, 2019

  • Initial release including all features of ‘WP Ad Guru Lite’ and premium ‘WP Ad Guru’ plugins.