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Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing

Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing

Door alekv
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Beschrijving

The Pixel Manager is the most complete conversion tracking plugin for WooCommerce. Set up Google Ads conversion tracking, Google Analytics GA4 e-commerce tracking, Meta/Facebook Pixel, TikTok Pixel, and more – in minutes, not hours. No coding required.

Unlike Google Tag Manager (GTM), which requires significant technical expertise to configure WooCommerce e-commerce tracking correctly, the Pixel Manager provides a turnkey solution with over 12 years of development. It automatically handles edge cases like payment gateway redirects, order duplication prevention, and consent mode – all the things that take hours to get right with manual tag management.

🚀 Endorsed by Google’s Tag Team

Deze plugin werd ons aanbevolen door het Tag Implementation Team van Google. Dat zou genoeg moeten zeggen.

zegt @dpackert24

This plugin was demonstrated to me by a Google Tagging Support person. ‘nough said 🙂

says @galbaras

We’re using this for our biggest clients and it’s working great!

says @wodobo

Pixel Manager for WooCommerce is the go-to plugin for both tech wizards and casual users.

says @chxz

What makes the Pixel Manager different?

Most WooCommerce tracking plugins only handle the basics: firing a conversion pixel on the thank you page. The Pixel Manager goes much further. It tracks the entire e-commerce customer journey – from product impressions and add-to-cart events through checkout and purchase – across all major advertising and analytics platforms simultaneously. This gives you complete data for conversion optimization, dynamic remarketing audience building, and accurate ROAS reporting.

The Pro version adds server-side tracking (Conversion API / CAPI) that sends conversion data directly from your server to advertising platforms. This bypasses browser limitations like ad blockers, Safari ITP cookie restrictions, and network issues – typically recovering up to 30% more conversions that browser-only tracking misses. Our unique Automatic Conversion Recovery (ACR) feature goes even further by automatically identifying and recovering missed conversions nightly.

Belangrijkste voordelen

✅ Easy setup – just enter your tracking IDs and you’re done.
✅ Accurate e-commerce event tracking across all platforms.
✅ GDPR and CCPA compliant with Google Consent Mode v2.
✅ Works with 15+ consent management platforms out of the box.
✅ Lightweight – won’t slow down your WooCommerce store.
✅ Payment Gateway Accuracy Report – diagnose conversion tracking drops.
✅ Automatic Conversion Recovery (ACR) – recover lost conversions (Pro).

Free Tracking Pixels

  • Google Ads Pixel – conversion value tracking, dynamic remarketing, cart item data
  • Google Analytics Pixel (GA4) – full Enhanced E-Commerce tracking
  • Meta Ads Pixel (Facebook Pixel) – remarketing events and custom audiences
  • Hotjar Pixel – heatmaps and session recordings

Gratis functies

  • Google Tag Gateway for Advertisers – first-party tracking through Google’s servers
  • Google Consent Mode v2 – full compliance with EU, UK, and US privacy regulations
  • Google Ads Dynamic Remarketing – build audiences based on product interactions
  • Google Ads Cart Item Tracking – feed cart data to Smart Shopping and Performance Max campaigns
  • Google Shopping New Customer Parameter – optimize for new customer acquisition
  • GA4 Enhanced E-Commerce – track product impressions, add to cart, checkout steps, and purchases
  • Meta Remarketing Events – ViewContent, AddToCart, InitiateCheckout, Purchase
  • Basic Order Duplication Prevention – avoid counting the same conversion twice
  • Customizable filters – fine-tune tracking output for your specific setup
  • Lazy-loaded product list support – works with infinite scroll and AJAX product loading
  • Payment Gateway Accuracy Report – identify which payment gateways cause conversion tracking drops

Bekijk de volledige lijst met functies over hier.

Premium Tracking Pixels

  • Adroll Ads
  • Contentsquare Statistics
  • CrazyEgg Analytics
  • LinkedIn Ads
  • Microsoft Ads (Bing Ads)
  • Outbrain Ads
  • Pinterest Ads
  • Reddit Ads
  • Snapchat Ads
  • Taboola Ads
  • TikTok Ads
  • X (Twitter) Ads
  • VWO (visual site optimizer) – A/B testen

Premium functies

  • Automatisch conversieherstel (ACR) – herstelt ’s nachts automatisch gemiste conversies
  • Server-side tracking (CAPI) – Meta, TikTok, Pinterest, Snapchat, Reddit, GA4 Measurement Protocol
  • Geavanceerde preventie van dubbele bestellingen
  • Google Ads Enhanced Conversions – first-party data for improved attribution
  • Google Ads Conversion Adjustments – send refund data back to Google Ads
  • Scroll Tracking – measure how far visitors scroll on your pages
  • Automatische telefoon en link klik tracering

Bekijk de volledige lijst met functies over hier.

Ready to recover lost conversions and get accurate tracking data? Visit sweetcode.com to learn more about the Pro version.

Documentatie

Uitgebreide handleidingen voor setup, probleemoplossing en API-referenties: Open de documentatie

News

Toestemmingsbeheer

The Pixel Manager integrates with all major Consent Management Platforms (CMPs) to ensure your tracking pixels respect visitor consent choices. It supports Google Consent Mode v2, including region-specific consent defaults for the EU, UK, and US states with privacy regulations.

Compatible consent management plugins:

Lees het volgende voor aanvullende setup informatie

Vereisten

Lijst van vereisten

Beveiligingsbeoordeling

Hoewel we de beste beveiligingspraktijken volgen, wilden we er zeker van zijn dat we niets over het hoofd zagen. Daarom hebben we de plugin laten beoordelen door Patchstack , een cybersecuritybedrijf dat gespecialiseerd is in WordPress beveiliging.

De samenvatting van hun rapport was: “We konden geen kwetsbaarheden detecteren die de beveiligingsstatus van de plugin op een ernstige manier zouden beïnvloeden.”

Managed Vulnerability Disclosure Program

We zijn toegewijd aan het waarborgen van de veiligheid van onze klanten en hun gegevens. Als je denkt dat je een beveiligingslek hebt gevonden in de Pixel Manager voor WooCommerce, moedigen we je aan om dit te melden via Patchstack, onze beveiliging affiliate. Patchstack beheert een Vulnerability Disclosure Program (VDP) dat ons helpt bij het ontvangen, beoordelen en reageren op gemelde kwetsbaarheden. Patchstack biedt ook een beloning voor het verantwoord melden van beveiligingslekken. Rapporteer een kwetsbaarheid

Schermafbeeldingen

  • Instellingenpagina

Installatie

  1. Upload de plugin folder naar je plugins folder /wp-content/plugins/

  2. Activeer de plugin via het menu ‘Plugins’ in WordPress

  3. Haal de Google Ads-conversie-ID en het conversielabel op. Beide waarden vind je in de conversietrackingcode van Google Ads. Haal de conversie-ID en het conversielabel op

  4. Ga in het WordPress admin-paneel naar WooCommerce en vervolgens naar het menu ‘Google Ads Conversion Tracking’. Voer de conversie-ID en het conversielabel in hun respectieve velden in.

  5. Ga naar onze documentatie en volg onze installatiehandleidingen. Hier zijn enkele van onze meest populaire handleidingen:

  6. En lees de FAQ door.

FAQ

How does Pixel Manager compare to Google Tag Manager (GTM)?

While Google Tag Manager is free, it requires significant technical expertise and many hours of configuration to set up proper WooCommerce e-commerce tracking. You need to create custom data layers, configure triggers and tags for each platform, handle consent mode integration manually, and test extensively to avoid tracking errors. The Pixel Manager provides a turnkey alternative that’s optimized specifically for WooCommerce with over 12 years of development. It automatically configures the correct e-commerce events, handles edge cases like payment gateway redirects and order deduplication, and includes unique features like Automatic Conversion Recovery (ACR) and the Payment Gateway Accuracy Report that GTM cannot replicate. Most users find Pixel Manager saves dozens of hours compared to manual GTM setup, while delivering more accurate conversion data.

What is server-side tracking (Conversion API / CAPI) and why does it matter?

Server-side tracking sends conversion data directly from your WooCommerce server to advertising platforms like Meta (Facebook), TikTok, Pinterest, Snapchat, Reddit, and Google Analytics 4 – rather than relying solely on browser-based pixels. This results in more reliable, accurate tracking because it works even when browser tracking is limited by ad blockers, Safari ITP cookie restrictions, browser privacy settings, VPNs, or network issues. Our Pro version typically recovers up to 30% more conversions compared to browser-only tracking, directly improving your campaign optimization and ROAS calculations.

How does Automatic Conversion Recovery (ACR) work?

ACR is our unique Pro feature that automatically recovers conversions missed due to tracking issues – whether from payment gateway redirects (like PayPal), browser limitations, ad blockers, or network problems. It runs nightly using the WordPress Action Scheduler, identifies WooCommerce orders that weren’t properly tracked by your advertising pixels, and sends the conversion data to your advertising platforms retroactively (within the allowed attribution windows). This can recover approximately 50% of otherwise lost conversions, directly improving your Google Ads, Meta, and TikTok campaign performance.

Does the Pixel Manager support Google Consent Mode v2?

Yes. The Pixel Manager fully supports Google Consent Mode v2, including the new ad_user_data and ad_personalization parameters required by Google since March 2024. It also supports region-specific consent defaults for the EU, UK, and 11+ US states with privacy regulations. The plugin integrates with 15+ consent management platforms (CMPs) out of the box, automatically adjusting tracking behavior based on visitor consent choices. This ensures your WooCommerce store is compliant with GDPR, CCPA, and other privacy regulations while still collecting the maximum amount of conversion data allowed.

What WooCommerce e-commerce events does the Pixel Manager track?

The Pixel Manager tracks the complete e-commerce customer journey: product list views (impressions), product detail views, add to cart, remove from cart, begin checkout, add payment info, and purchase events. These events are sent simultaneously to all configured tracking pixels (Google Ads, GA4, Meta, TikTok, etc.) with standardized product data including product ID, name, category, brand, price, and quantity. This comprehensive event tracking powers Google Analytics GA4 Enhanced E-Commerce reports, Google Ads Smart Shopping and Performance Max campaigns, Meta dynamic remarketing ads, and TikTok product catalog campaigns.

Can I use the Pixel Manager to track Google Ads conversions on WooCommerce?

Yes. The Pixel Manager makes Google Ads conversion tracking setup on WooCommerce straightforward. Simply enter your Google Ads Conversion ID and Conversion Label, and the plugin automatically tracks purchase conversions with accurate order values, fires dynamic remarketing events for audience building, sends cart item data to optimize Performance Max and Shopping campaigns, tracks the Google Shopping new customer parameter for new customer acquisition campaigns, and supports Enhanced Conversions (Pro) for improved attribution using first-party data.

Will the Pixel Manager slow down my WooCommerce store?

No. Performance is a core design priority. The back-end code is small and efficient with fast, cached database queries. Larger tasks like ACR processing run during off-peak hours using the WordPress Action Scheduler. The front-end JavaScript library is compiled, tree-shaken to only load code for active pixels, minified, and pre-compressed with gzip and brotli. The Pro version adds lazy loading of the tracking library to further reduce impact on page load time. Many users report the Pixel Manager is faster than alternative tracking plugins and significantly lighter than a comparable Google Tag Manager setup.

Is er gedetailleerde documentatie voor de plugin?

Ja. Ga naar deze link: Documentatie

Hoe controleer ik of de plugin correct werkt?

  1. Schakel elke vorm van caching en/of minificatie-plugins uit.
  2. Uitloggen bij de winkel.
  3. Schakel elke vorm van advertentie- of scriptblokkering in je browser uit.
  4. Zoek naar een van je zoekwoorden en klik op een van je advertenties.
  5. Koop een item in je winkel.
  6. Wacht maximaal 48 uur totdat de conversie wordt weergegeven in Google Ads. (het duurt meestal maar een paar uur)

Met de Google Tag Assistant kan je ook de tag zien inladen op de bedankpagina.

HPOS (High Performance Orders Storage)

De Pixel Manager is klaar voor de nieuwe WooCommerce High Performance Orders Storage (HPOS) functie.

Plugin compatibiliteit

Onze plugin is ontworpen om naadloos samen te werken met 99,99% van alle andere plugins. In het zeldzame geval van een conflict met een plugin van derden, vinden we meestal snel een oplossing.

Om de brede compatibiliteit te illustreren, zijn hier een paar voorbeelden van plugins van derden die goed werken met de Pixel Manager:

  • Asynchroon JavaScript
  • Auto-optimalisatie
  • CartFlows
  • Cloudflare plugin
  • Cost of Goods for WooCommerce (WPFactory)
  • Doofinder for WooCommerce
  • FlyingPress
  • Hummingbird
  • Litespeed Cache
  • Litespeed ESI
  • NitroPack
  • Siteground Optimizer
  • W3 Total Cache
  • WooCommerce merken
  • WooCommerce samengestelde producten
  • WooCommerce Cost of Goods (SkyVerge)
  • WooCommerce aanbetalingen
  • WooCommerce Google product feed
  • WooCommerce Subscriptions
  • WooCommerce verlanglijsten
  • Woo kortingsregels
  • WP Fastest Cache
  • WP Marketing robot feed manager
  • WP Optimize
  • WP Rocket
  • WP Super Cache
  • YITH WooCommerce merken
  • YITH WooCommerce verlanglijst

Wees gerust, dit is slechts een klein voorbeeld en de Pixel Manager zou probleemloos moeten integreren met bijna alle andere plugins die je gebruikt.

Heb je video’s die laten zien hoe je de plugin instelt en er het meeste uit haalt?

Ja, ze zijn onderdeel van de stapsgewijze documentatie. Ga naar deze link: Documentatie

Ik krijg een fatale fout en gebruik oude versies van WordPress en/of WooCommerce. Wat kan ik doen?

Omdat dit een gratis plugin is, ondersteunen we geen oude versies van WordPress en WooCommerce. Je zal je installatie moeten bijwerken.

Ik gebruik een externe betalingsgateway en de conversies worden niet bijgehouden. Wat kan ik doen?

Offsite payment gateways (like PayPal Standard) redirect visitors away from your WooCommerce store during checkout, which can prevent browser-based conversion tracking from firing. The free version cannot fully solve this, but the Pro version’s Automatic Conversion Recovery (ACR) feature specifically addresses this problem by detecting untracked orders and sending the conversion data server-side. We generally recommend using direct payment gateways (like Stripe, PayPal Commerce Platform, or Mollie) for the best tracking accuracy and higher conversion rates.

Ik heb alles goed gedaan tijdens de test, maar het werkt nog steeds niet. Wat kan ik doen?

Hier is een niet-uitputtende lijst van oorzaken die conflicten kunnen opleveren met de plugin ode.

  • Minificatie plugins proberen de JavaScript-code van de plugin te verkleinen. Niet alle minificatie plugins doen dit goed genoeg en kunnen problemen veroorzaken. Schakel de JavaScript-minificatie uit en probeer het opnieuw.
  • Caching kan ook problemen veroorzaken als die te agressief is ingesteld. Schakel HTML-caching over het algemeen nooit in in een WooCommerce-webshop, omdat dit problemen kan veroorzaken met plugins die dynamische uitvoer genereren.

Ik zie problemen in de backend van mijn winkel. Beheerpagina’s worden raar weergegeven en pop-ups verdwijnen niet als ik klik om ze te sluiten. Hoe kan ik dit oplossen?

Je hebt waarschijnlijk een script of advertentieblokkering geactiveerd. Deactiveer het en de problemen zouden moeten verdwijnen. Je kan ook de blokkering voor alleen deze specifieke site uitschakelen (je WooCommerce-backend).

Onze plugin voegt trackingpixels aan de voorkant van WooCommerce-winkels. Als gevolg hiervan zijn scripts van onze plugin toegevoegd aan enkele privacyfilterlijsten. De reden hiervoor is om te voorkomen dat de scripts worden uitgevoerd als een winkelbezoeker een advertentieblokkering heeft ingeschakeld en de voorkant van de winkel wil bezoeken. Dit is helemaal oké voor bezoekers van de voorkant van de winkel. Maar het wordt een probleem voor beheerders van de winkel die een blokkering in hun browser hebben geactiveerd en de backend van de winkel bezoeken.

Helaas is er voor ons geen manier om onze scripts in het algemeen goed te keuren in alle blokkers voor de WooCommerce back-end.

Daarom raden we beheerders van de winkel aan om hun eigen winkel van de blokkering uit te sluiten in hun browser.

Waar kan ik een fout melden of verbeteringen voorstellen?

Plaats je probleem in het Pixel Manager for WooCommerce ondersteuningsforum: Link
Je kunt ook de link naar de voorpagina van je winkel sturen als je denkt dat dat zou helpen.

How can I report security bugs?

You can report security bugs through the Patchstack Vulnerability Disclosure Program. The Patchstack team helps validate, triage, and handle any security vulnerabilities. Report a security vulnerability.

Beoordelingen

Really good plugin

30 april 2026 1 reactie
Nice plugin. Best for me is you see what transaktions the pixel fired on and not.

One of the best experiences I’ve had with the WooCommerce ecosystem

14 april 2026 1 reactie
One of the best experiences I’ve had with the WooCommerce ecosystem. As a store owner for years I’ve been stumbling from disaster to disaster with Consent Mode, Consent Management Platforms, Enhanced conversions, Duplicate events, Tags and conversion events I’ve had to roll myself on the thank-you page because of no support from the official ad platform integrations. It’s been a nightmare.Last week I was staring down the barrel of implementing a convoluted google tag manager config because my Microsoft Ads tracking was completely broken. Then I thought I’d ask Reddit for a sanity check – lo and behold sweetcode replied to my thread suggesting I look at their pixel manager.Incredibly I had just come across them in a github thread while trying to work out how I’m going to disable the various gtag/uet tags across my site to work with google tag manager. Long story short, after a bit of research Pixel Manager for WooCommerce came up highly reviewed in all the right places, including glowing endorsements from the Business Bloomer slack group.They offered a free trial so what was there to lose at this point. We tested the setup but ran into some issues with our CMP (Termly) not triggering the correct consent signals. After a quick message to support they identified a race condition and within a day had pushed the update live.All my tracking issues solved and with way more thought and features than I could have hoped for built into the plugin itself.This is simply sublime software. Thank you to Aleksandar and SweetCode for this amazing plugin!

Annoying NAGs

28 januari 2026 2 reacties
Want a permanent nag on your dashboard, with the “dismiss” button magically ignored on the next refresh? Then you’re in the right place 🙂
Lees alle 396 beoordelingen

Bijdragers & ontwikkelaars

“Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing” is open source software. De volgende personen hebben bijgedragen aan deze plugin.

Bijdragers

“Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing” is vertaald in 8 localen. Dank voor de vertalers voor hun bijdragen.

Vertaal “Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing” in je eigen taal.

Interesse in ontwikkeling?

Bekijk de code, haal de SVN repository op, of abonneer je op het ontwikkellog via RSS.

Changelog

1.58.10

Release date – 12.05.2026

  • Tweak: Tightened Google Consent Mode behavior by defaulting to “denied” in explicit consent mode and mapping personalization_storage to marketing instead of preferences
  • Tweak: Removed the Account and Pricing tabs from the experimental Mantine admin UI in the WooCommerce.com Marketplace distribution where Freemius is not available
  • Tweak: Bucketed the Payment Gateway Accuracy Report against the gateway used to finalize payment instead of the gateway set at order creation, preventing per-gateway percentages above 100% when a gateway (Affirm, wallets, etc.) overwrites the payment method during checkout
  • Tweak: Hardened the public products data layer endpoint with per-IP rate limiting, page ID validation against existing posts, and a shorter one-week cache TTL to bound transient storage growth from unauthenticated requests
  • Fix: Hardened inline product data layer JSON encoding against script-tag injection by switching to hex-encoded HTML special characters
  • Fix: Removed incorrect “Pro Feature” label from CMP automatic support rows in Consent Management settings, since CMP integrations (Complianz, Cookiebot, Cookie Notice, Cookie Script, Moove GDPR, CookieYes, Termly) are available in the free version
  • Fix: Fixed iubenda CMP integration using deny-by-default fallbacks for absent purposes, matching the correct consent cookie, and mapping purpose 3 (Experience) to preferences
  • Fix: Fixed external Google Consent Mode update handler incorrectly granting preferences when only personalization_storage was present
  • Fix: Fixed opportunity cards not displaying when an admin notice hider plugin is active, by removing WordPress notice classes from the card markup
  • Fix: Fixed profit margin calculation producing incorrect marketing order values when WooCommerce native Cost of Goods Sold is active and order items have quantity greater than one, caused by double-counting the COGS quantity
  • Fix: Fixed JS chunks failing to load when a premium license was deactivated while the premium plugin files remained installed, which broke consent loading and silently disabled tracking
  • Fix: Hardened the frontend initialization so a failed consent module load no longer aborts all subsequent tracking setup, with consent defaulting to denied on failure to preserve privacy

1.58.9

Release date – 14.04.2026

  • Tweak: Added pmw_ prefix to all generated event IDs for easier debugging and source identification
  • Fix: Fixed Termly CMP integration ignoring actual visitor consent choices and always granting full consent due to a hardcoded event payload

1.58.8

Release date – 09.08.2026

  • Tweak: Added diagnostic consent decision logging that explains why consent categories were set to their values when the logger is active, including mode, CMP source, and region check details
  • Tweak: Eliminated the REST API preflight test request by using optimistic-try with AJAX fallback, saving one HTTP round-trip per browser session
  • Fix: Fixed WooCommerce HPOS compatibility not being declared for inactive remnant PMW plugin folders, causing false “incompatible” warnings on the plugins page

1.58.7

Release date – 31.03.2026

  • Tweak: Improved Google Tag Gateway handler detection by replacing server-side self-probing with browser-based detection and cookie feedback, preventing PHP-FPM pool saturation on high-traffic sites
  • Tweak: Updated vendor packages

1.58.6

Release date – 26.03.2026

  • Tweak: Improved admin user interface

1.58.5

Release date – 24.03.2026

  • Tweak: Updated PHPCS tooling (WPCS 3.3.0, woocommerce-sniffs 1.0.1) and resolved all coding standards violations
  • Tweak: Added support for Google Ads conversion ID format (AW-) as a valid GA4 measurement ID
  • Tweak: Improved tracking accuracy analysis performance and reliability
  • Tweak: Added event-driven tracking accuracy table where per-order real-time writes replace the nightly batch analysis, with automatic 3-month backfill and graceful fallback to transients during transition
  • Tweak: Added comprehensive Action Scheduler cleanup on plugin deactivation, preventing orphaned pending tasks for tracking accuracy, duplication prevention, HTTP logging, LTV calculation, and SSP sync
  • Tweak: Fixed WP Rocket JS minification and combination breaking webpack chunk loading (ChunkLoadError) by always excluding PMW scripts from WP Rocket’s minify and combine features, independent of compatibility mode
  • Tweak: Removed Maximum Compatibility Mode setting, since JS optimization exclusions (minify, combine, delay JS on critical pages) are now automatic for all supported performance plugins
  • Fix: Fixed Google Tag Gateway proxy returning 400 errors on some shops due to overly aggressive path sanitization
  • Fix: Fixed Google Tag Gateway proxy generating malformed conversion tracking URLs on some shops due to double-rewriting CCM paths

1.58.4

Release date – 16.03.2026

  • Tweak: Fixed Google Tag Gateway proxy causing Apache AH00124 internal redirect loops on some hosting configurations by following Google FPS redirects server-side and using absolute URLs in Location headers to prevent Apache from misinterpreting relative paths as internal redirects
  • Fix: Fixed PHP 8.5 deprecation warnings in the standalone Google Tag Gateway proxy breaking GA4 tracking by replacing deprecated $http_response_header with http_get_last_response_headers() (PHP 8.4+) with backward-compatible fallback, and conditionally skipping no-op curl_close() on PHP 8.0+

1.58.3

Release date – 10.03.2026

1.58.2

Release date – 10.03.2026

  • Tweak: Improved WP Rocket’s Delay JavaScript breaking purchase tracking when PMW lazy loading is active by excluding all PMW scripts from WP Rocket optimization instead of only the lazy loader

1.58.1

Release date – 10.03.2026

  • New: Added support for WooCommerce’s built-in Cost of Goods Sold feature for profit margin calculations (available since WooCommerce 9.5)
  • Tweak: Improved COGS retrieval to only check active sources, preventing stale data from deactivated plugins

1.58.0

Release date – 02.03.2026

  • New: Added unified IP exclusion filter (pmw_ip_exclusion_list) to block specific IPs and CIDR ranges from all tracking, including browser pixels, browser-initiated S2S, server-side purchase events, and SSP proxy
  • New: Declared compatibility with WooCommerce Product Instance Caching (experimental feature in WooCommerce 10.5+)
  • Tweak: Added support for suppressed Google Ads and GA4 tags in the Google Tag Gateway Proxy

1.57.0

Release date – 24.02.2026

  • New: Implemented account created event tracking
  • New: Added Abilities API integration
  • Tweak: Implement cross-tab session synchronization for improved data consistency
  • Tweak: Added modern styling and impact indicators to opportunity cards
  • Tweak: Bumped up WC version compatibility to 10.5
  • Tweak: Enhanced GTG Proxy: Improved config resilience, reduced unnecessary health check requests, and added periodic config refresh
  • Tweak: Implemented REST API for saving settings via AJAX; refactored admin tabs and enhance section rendering
  • Tweak: Update styles for impact badges and add Google Automated Discounts and Customer Reviews opportunities

1.56.0

Release date – 02.02.2026

  • Tweak: Google Tag Gateway Proxy: Improved handling of config file

1.55.1

Release date – 29.01.2026

  • Fix: Fixed the bug which did not save the dismissed button click in the database for the trial notification

1.55.0

Release date – 26.01.2026

  • Tweak: Activated an opportunity notification for the Google Tag Gateway Proxy feature
  • Tweak: Updated pixel registry adapter capabilities for consistency with the decentralized architecture
  • Tweak: Added filter to control output of cart item data inline script for theme compatibility
  • Tweak: Refactored the internal event handling system for better maintainability
  • Tweak: Large refactor which renamed wpm to pmw
  • Tweak: Enhanced event handling for product variations and improve conditional triggers
  • Tweak: Enhanced active opportunities notification with impact level breakdown and improved styling
  • Tweak: Revamped rating notice UI and logic for better user experience
  • Tweak: Enhanced opportunities header with statistics and dismissal tracking
  • Tweak: Added backup section styles and improve table row highlighting
  • Tweak: Updated documentation links to use the new path structure
  • Tweak: Added Cookie Confirm CMP integration
  • Tweak: Added support for Beautiful and Responsive Cookie Consent plugin
  • Tweak: Updated script behavior for tracking on specific pages when Flying Press is active
  • Tweak: Enhanced race condition protection when renaming temporary config file in GTG_Proxy
  • Tweak: Improved proxy URL handling based on GTG handler type in Pixel Manager
  • Tweak: Updated GTG handler detection logic to rely on session cache and remove unnecessary server-side checks
  • Tweak: Updated GTG proxy config cache handling on activation and improve config file management
  • Fix: Add back view_cart event listener
  • Fix: Prevent division by zero for free orders in order value calculation

1.54.1

Release date – 15.12.2025

  • Tweak: Added a missing check for Contentsquare

1.54.0

Release date – 15.12.2025
* Tweak: Admin UX improvements in the settings page.
* Tweak: Refactored opportunity card output: sort by impact level and streamline dismissed opportunities
* Tweak: Enhanced client IP address handling
* Tweak: Added external object cache detection and enhanced debug info output
* Tweak: Enhanced transient handling: add verification for transient storage to improve reliability with external object caches

1.53.0

Release date – 09.12.2025

  • New: Implement Google Tag Gateway Proxy for proxying requests to Google’s First-Party Servers
  • Tweak: Added support for loading deprecated functions with user toggle in settings
  • Tweak: Simplified documentation link retrieval by removing unnecessary parameters
  • Tweak: Added notification badges
  • Tweak: Enhanced Facebook Pixel script loading and user data caching
  • Tweak: Added multiple enhancement opportunity notifications for various settings
  • Tweak: Added crossDomain option to AJAX requests
  • Tweak: Replaced jQuery.ajax with native script loading for improved performance and error handling
  • Tweak: Removed unused code and files

1.52.1

Release date – 03.12.2025

  • Tweak: Added new documenation links.
  • Tweak: Updated the GA4 tag ID format.
  • Tweak: Updated Google tag ID suppression logic in functions.js
  • Tweak: Implemented public front-end API for third-party integrations with event dispatching and consent context

1.52.0

Release date – 01.12.2025

  • Tweak: Bumped up WP version compatibility to 6.9
  • Tweak: Filter out non-existent or unpublished products from transient data
  • Tweak: Refactored pixel file structure to unify server-side and browser-side handling, implementing a centralized pixel registry for improved management and automatic detection of active pixels.
  • Tweak: Added validations for some input data.

1.51.1

Release date – 27.11.2025

  • Fix: Fixed chunk loading compatibility with script optimization plugins (that combine JavaScript) by setting the .js public path dynamically (with an absolute instead of a relative path).
  • Fix: Disabled the Composer APCU optimization since it caused loading issues on a small subset of servers.

1.51.0

Release date – 25.11.2025

  • New: Event filtering system.
  • Tweak: Added error handling in the queue runner.
  • Tweak: Added null and undefined check in visitor permission logic.
  • Tweak: Updated the documentation links.
  • Tweak: Bumped up Facebook CAPI API version to v24.0.
  • Fix: Fixed chunk loading compatibility with script optimization plugins (SiteGround Optimizer, Autoptimize, WP Rocket, etc.) by implementing webpack runtime publicPath configuration.

1.50.1

Release date – 19.11.2025

  • Fix: Fixed undefined check for visitorAllowed cache.

1.50.0

Release date – 16.11.2025

  • New: Split the tracking library into chunks to only load the necessary code for the active pixels and features.
  • Tweak: Switched bot detection from IP based to user-agent based for better accuracy, flexibility, and much smaller file size.
  • Tweak: Added support in the pmw_google_ads_conversion_identifiers filter for multiple labels for the same Google Ads conversion ID.
  • Tweak: Updated vendor packages.
  • Tweak: Added filter to take over control of the Reddit tracking pixel in case the Reddit pixel is active in the Pixel Manager and the official Reddit for WooCommerce plugin is also active.

1.49.3

Release date – 06.11.2025

  • Tweak: Replaced Cody widget with Chatbase widget.
  • Tweak: Added chatbot widget with side panel.
  • Fix: Fixed product ID validation and filtered unpublished products in get_products_for_datalayer_by_product_ids. (CVE-2025-12545)

1.49.2

Release date – 07.10.2025

  • Tweak: Expanded consent mode regions by adding entries for 11 additional U.S. states.
  • Tweak: Updated the add-to-cart URL parameter handling to include an optional quantity parameter.
  • Tweak: Added payment type details to Google Analytics events.
  • Tweak: Refactored order item price handling for Google Ads cart items to always exclude tax.
  • Tweak: Automatically detect disabled Google tags after combining Google tags and prevent running a config command for them.
  • Tweak: Updated vendor packages.
  • Tweak: Refactored gateway analysis calculations for improved clarity and accuracy.
  • Tweak: Bumped up WC version compatibility to 10.2
  • Fix: Moved the GLA activation filter to the init hook. It prevented other Pixel Manager filters from being applied.

1.49.1

Release date – 18.06.2025

  • Tweak: Updated plugin URI to SweetCode site.
  • Tweak: Automatic options backup on plugin upgrades.
  • Fix: Fixed edge-case XSS vulnerabilities related to unquoted product ID injection in post-editing scenarios. Exploitation required specific conditions and permissions.
  • Fix: Fixed the “Show recent log file” link in the logs tab.

1.49.0

Release date – 10.06.2025

  • New: Added a new queue runner _pmwq for developers who want to run Pixel Manager functions, no matter when the Pixel Manager is loaded.
  • New: Added a new automatic settings backup feature.
  • Tweak: Updated Wistia embed script and styling for better integration.
  • Tweak: Various admin UX improvements.
  • Tweak: Added a health check for the Google Tag Gateway.
  • Tweak: Removed some unused code.
  • Tweak: Added method to convert LTV order values to base currency when the shop uses specific multi-currency plugins.
  • Tweak: Improved payment gateway retrieval logic.
  • Tweak: Bumped up WC version compatibility to 9.9

1.48.0

Release date – 22.05.2025

  • New: Support for Google tag gateway for advertisers.
  • Tweak: Many code improvements to reduce Plugin Check warnings and errors.
  • Tweak: Bumped up WP version compatibility to 6.8
  • Tweak: Bumped up WC version compatibility to 9.8
  • Tweak: Added filter to declare WP Consent API compatibility.
  • Tweak: Removed some cruft.
  • Tweak: Added console log for Meta (Facebook) custom event tracking.
  • Tweak: Updated vendor packages.
  • Tweak: Optimized the show_variation event listener to prevent issues on small subset of themes.
  • Tweak: Added optional fallback URL for the script loader.
  • Tweak: Optimized filter loading.
  • Tweak: Optimized the event script for Google shortcodes.
  • Tweak: Improved the cache purge logic to also purge transients that cache certain options.
  • Fix: Removed a possible recursion to prevent a memory overallocation error in some edge cases in class-opportunties.php.
  • Fix: Fixed the facebook_for_woocommerce_integration_pixel_enabled filter.

1.47.1

Release date – 17.04.2025

  • New: Released the free version of the plugin on the woocommerce.org marketplace.

1.47.0

Release date – 31.03.2025

  • Tweak: Cast permission callback return values to prevent semgrep warnings.
  • Tweak: Added a feature to show the PMW pro features demo in the wp.org playground.
  • Tweak: Removed some cruft.
  • Tweak: Added new pmw_options filter that allows to filter the options array before it is used.
  • Tweak: Added order extra details output that helps with debugging.
  • Tweak: Improved the loading logic to prevent fatal errors if several versions of the plugin are activated at the same time.
  • Tweak: Numerous code syntax improvements.
  • Tweak: Improved variation name output for GA4.
  • Tweak: Added support fo the new WooCommerce internal brand feature.
  • Tweak: Improved the update_cart event listener.

1.46.1

Release date – 27.01.2025

  • Tweak: Cast permission_callback input variable into bool.
  • Tweak: Workaround for a rare Google tracking ID URL bug.
  • Tweak: Added a safeguard to prevent a fatal error in some edge cases when third-party code changes the data output from a string to an array in prepare_custom_rest_handlers.
  • Tweak: Bumped up WC version compatibility to 9.6

1.46.0

Release date – 09.01.2025

  • New: Added support for the Cookiefirst CMP.
  • Tweak: Added safeguard to get_payment_gateways method to prevent a fatal error in some edge cases when a payment gateway is not following the WooCommerce standard.
  • Tweak: Added data collection placeholder for gateway analysis when the analysis is run when no orders have been processed through the Pixel Manager yet.
  • Tweak: Bumped up WC version compatibility to 9.5
  • Tweak: Bumped up WP version compatibility to 6.7
  • Tweak: Switched gtag.js ID priority from GA4 to Google Ads, as GA4 in rare cases is buggy and returns a 404.
  • Tweak: Prevent double logging of payment method change.
  • Tweak: Reactivated the AI support chat bot.

1.45.0

Release date – 29.10.2024

  • Tweak: Allow shop managers to access the settings page.
  • Tweak: Updated vendor packages.

Earlier versions

For the changelog of earlier versions, please refer to the changelog in the /changelog-archive/ folder.

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