Pixel Manager for WooCommerce – Track Google Analytics, Google Ads, TikTok and more

Beschrijving

Boost your sales and cut advertising costs with the Pixel Manager, a plugin that excels in precise e-commerce tracking.

🚀 Endorsed by Google’s Tag Team – a big deal, right?

This plugin was recommended to us by Google’s Tag Implementation Team. That should say enough.

says @dpackert24

Saved me thousands…and top-notch support and docs.

says @caesarsandiego

This plugin tracks WooCommerce shop visitors and collects valuable data for conversion optimization of your shop and paid ads, dynamic remarketing, and reporting. It’s designed to boost sales and cut advertising costs through precise e-commerce tracking.

The Pixel Manager integrates smoothly with platforms like Google Analytics, Google Ads, Meta (Facebook, Instagram), Hotjar, Microsoft (Pro), and TikTok (Pro).

Key features

✅ User-friendly and intuitive.
✅ Customizable filters for even more precise tracking.
✅ GDPR-aligned with advanced data privacy features.
✅ Standardized data output across platforms.
✅ In-depth payment gateway reports – goodbye conversion drops.
✅ Lightweight JavaScript library for a speedy site.
✅ Auto Conversion Recovery (ACR) – catch those lost conversions (Pro).

This plugin goes beyond basic setup, offering comprehensive tracking of all e-commerce activities. Advanced features like Google Analytics Enhanced E-Commerce and dynamic remarketing events are included, with the pro version adding Meta CAPI, TikTok Events API, and much more.

Why the Pixel Manager?

Accuracy, simplicity, innovation.

There is an extensive feature range in the free and especially the pro version.

Unique tools like the Payment Gateway Accuracy Report and ACR (Pro).

Plugin Integrations

  • Google Ads Pixel
  • Google Analytics Pixel (GA4)
  • HotJar Pixel
  • Meta Ads Pixel
  • LinkedIn Ads Pixel (Pro)
  • Microsoft Ads Pixel (Pro)
  • Outbrain Ads Pixel (Pro)
  • Pinterest Ads Pixel (Pro)
  • Reddit Ads Pixel (Pro)
  • Snapchat Ads Pixel (Pro)
  • Taboola Ads Pixel (Pro)
  • TikTok Ads Pixel (Pro)
  • Twitter Ads Pixel (Pro)

Hoogtepunten

  • Google toestemmingsmodus v2
  • Effective order duplication prevention.
  • Dynamic remarketing audience collection.
  • Google Ads Cart Data tracking.
  • Consent management platform compatibility.
  • Google Analytics Enhanced E-Commerce.
  • Payment Gateway Accuracy Report
  • Google Ads Enhanced Conversions (Pro)
  • Server-side tracking for many platforms (Pro)
  • Meta Conversion API (Pro)
  • Automatic Conversion Recovery (ACR) (Pro)

Gratis functies

  • Google toestemmingsmodus v2
  • Google Ads Conversion Value Tracking
  • Google Ads dynamische remarketing
  • Google Ads winkelwagen item volgen
  • Google Shopping nieuwe klant parameter
  • GA4 Enhanced E-Commerce
  • Meta Pixel (Facebook Pixel)
  • Meta Remarketing Events
  • Hotjar Pixel
  • Basispreventie van dubbele bestellingen
  • Vele nuttige filters die helpen de plugin uitvoer te tweaken
  • Werkt met lazy-loaded productlijsten
  • Payment gateway accuracy report

Bekijk de volledige lijst met functies hier.

Premium Pixels

  • LinkedIn Ads
  • Microsoft Ads
  • Pinterest Ads
  • Reddit Ads
  • Snapchat Ads
  • Taboola Ads
  • TikTok Ads
  • Twitter Ads

Premium functies

  • Automatic Conversion Recovery (ACR)
  • Geavanceerde preventie van dubbele bestellingen
  • Google Ads verbeterde conversies
  • Google Ads Conversion Adjustments
  • Meta CAPI (Facebook CAPI)
  • Scroll Tracking
  • Automatic Phone and Link Click Tracking

Bekijk de volledige lijst met functies hier.

Ben je geïnteresseerd om de Pro versie te kopen? Kom ons dan hier bezoeken.

Documentatie

Link naar de volledige documentatie van de plugin: Open de documentatie

Toestemmingsbeheer

De plugin gebruikt gegevens van verschillende consent management plugins om toestemmingen en afkeuringen te beheren voor het injecteren van marketing pixels.

Het werkt direct met de volgende plugins voor toestemmingsbeheer:

Lees het volgende voor meer installatie informatie

Vereisten

Lijst van vereisten

Security Review

Although we follow security best practices, we wanted to ensure that we didn’t miss anything. So, we had the plugin reviewed by Patchstack, a cybersecurity company specializing in WordPress security.

The summary of their report was: “We were unable to detect any vulnerabilities that would impact the security status of the plugin in a serious way.”

Managed Vulnerability Disclosure Program

We are committed to ensuring the security of our customers and their data. If you believe you have found a security vulnerability in the Pixel Manager for WooCommerce, we encourage you to report it through Patchstack our security partner. Patchstack runs a managed Vulnerability Disclosure Program (mVDP) that helps us receive, triage, and respond to reported vulnerabilities. Patchstack also provides a reward for the responsible disclosure of security vulnerabilities. Report a vulnerability

Schermafdrukken

  • Instellingenpagina

Installatie

  1. Upload de plugin folder naar je plugins folder /wp-content/plugins/

  2. Activeer de plugin via het menu ‘Plugins’ in WordPress

  3. Haal de Google Ads-conversie-ID en het conversielabel op. Beide waarden vind je in de conversietrackingcode van Google Ads. Haal de conversie-ID en het conversielabel op

  4. Ga in het WordPress admin-paneel naar WooCommerce en vervolgens naar het menu ‘Google Ads Conversion Tracking’. Voer de conversie-ID en het conversielabel in hun respectieve velden in.

  5. Head over to our documentation and follow our installation guides. Here are some of our most popular guides:

  6. And read through our FAQ.

FAQ

Is er gedetailleerde documentatie voor de plugin?

Ja. ga naar deze link: Documentatie

Hoe controleer ik of de plugin correct werkt?

  1. Schakel elke vorm van caching en/of minificatie-plugins uit.
  2. Uitloggen bij de winkel.
  3. Schakel elke vorm van advertentie- of scriptblokkering in je browser uit.
  4. Zoek naar een van je zoekwoorden en klik op een van je advertenties.
  5. Koop een item in je winkel.
  6. Wacht maximaal 48 uur totdat de conversie wordt weergegeven in Google Ads. (het duurt meestal maar een paar uur)

Met de Google Tag Assistant kan je ook de tag zien inladen op de bedankpagina.

HPOS (High Performance Orders Storage)

The Pixel Manager is ready for the new WooCommerce High Performance Orders Storage (HPOS) feature.

Plugin compatibility

The plugin works fine with 99.99% of all plugins. We test the Pixel Manager very thoroughly and continuously. In case of problems with third party plugins we usually find a fix or a workaround.

The Pixel Manager is compatible with the following third-party plugins:

  • Async Javascript
  • Automptimize
  • CartFlows
  • Cloudflare Plugin
  • Cost of Goods for WooCommerce (WPFactory)
  • FlyingPress
  • Hummingbird
  • Litespeed Cache
  • Litespeed ESI
  • NitroPack
  • Siteground Optimizer
  • W3 Total Cache
  • WooCommerce merken
  • WooCommerce samengestelde producten
  • WooCommerce Cost of Goods (SkyVerge)
  • WooCommerce Deposits
  • WooCommerce Google product feed
  • WooCommerce Subscriptions
  • WooCommerce verlanglijsten
  • Woo kortingsregels
  • WP Fastest Cache
  • WP Marketing robot feed manager
  • WP Optimize
  • WP Rocket
  • WP Super Cache
  • YITH WooCommerce merken
  • YITH WooCommerce verlanglijst

Will the Pixel Manager slow down my site?

No. The plugin is very lightweight and fast.

  • The back-end features are small and efficient.
  • Database queries are designed to be fast and are cached where possible.
  • Larger tasks are executed during nighttime using the Action Scheduler.
  • The front-end JavaScript library is compiled, minified and pre-compressed with gzip and brotli.
  • The pro version even allows lazy loading of the JavaScript library.

Do you have videos that show how to set up the plugin and get most out of it?

Yes, they are part of the step by step documentation. Head over to this link: Documentation

Ik krijg een fatale fout en gebruik oude versies van WordPress en/of WooCommerce. Wat kan ik doen?

Omdat dit een gratis plugin is, ondersteunen we geen oude versies van WordPress en WooCommerce. Je zal je installatie moeten bijwerken.

Ik gebruik een externe betalingsgateway en de conversies worden niet bijgehouden. Wat kan ik doen?

We ondersteunen het niet als er een externe betalingsgateway in gebruik is. De reden hiervoor is dat het oplossen van dergelijke gevallen complex en tijdrovend kan zijn. We willen dit niet dekken voor een gratis plugin. We raden sowieso geen externe betalingsgateways aan. Een bezoeker kan de redirect handmatig stoppen waardoor enkele conversies mogelijks niet worden bijgehouden. Ook offsite betalingsgateways zijn over het algemeen slecht voor de conversieratio.

Ik heb alles goed gedaan tijdens de test, maar het werkt nog steeds niet. Wat kan ik doen?

Hier is een niet-uitputtende lijst van oorzaken die conflicten kunnen opleveren met de plugin ode.

  • Minificatie plugins proberen de JavaScript-code van de plugin te verkleinen. Niet alle minificatie plugins doen dit goed genoeg en kunnen problemen veroorzaken. Schakel de JavaScript-minificatie uit en probeer het opnieuw.
  • Caching kan ook problemen veroorzaken als die te agressief is ingesteld. Schakel HTML-caching over het algemeen nooit in in een WooCommerce-webshop, omdat dit problemen kan veroorzaken met plugins die dynamische uitvoer genereren.

Ik zie problemen in de backend van mijn winkel. Beheerpagina’s worden raar weergegeven en pop-ups verdwijnen niet als ik klik om ze te sluiten. Hoe kan ik dit oplossen?

Je hebt waarschijnlijk een script of advertentieblokkering geactiveerd. Deactiveer het en de problemen zouden moeten verdwijnen. Je kan ook de blokkering voor alleen deze specifieke site uitschakelen (je WooCommerce-backend).

Onze plugin voegt trackingpixels aan de voorkant van WooCommerce-winkels. Als gevolg hiervan zijn scripts van onze plugin toegevoegd aan enkele privacyfilterlijsten. De reden hiervoor is om te voorkomen dat de scripts worden uitgevoerd als een winkelbezoeker een advertentieblokkering heeft ingeschakeld en de voorkant van de winkel wil bezoeken. Dit is helemaal oké voor bezoekers van de voorkant van de winkel. Maar het wordt een probleem voor beheerders van de winkel die een blokkering in hun browser hebben geactiveerd en de backend van de winkel bezoeken.

Helaas is er voor ons geen manier om onze scripts in het algemeen goed te keuren in alle blockers voor de WooCommerce-backend.

Daarom raden we beheerders van de winkel aan om hun eigen winkel van de blokkering uit te sluiten in hun browser.

Waar kan ik een fout melden of verbeteringen voorstellen?

Plaats je probleem in het WGACT-ondersteuningsforum: https://nl.wordpress.org/support/plugin/woocommerce-google-adwords-conversion-tracking-tag/ Je kan ook een link ook naar je homepage van je webshop sturen als je denkt dat dat zou helpen.

I found a security vulnerability. How do I report it?

We are committed to ensuring the security of our customers and their data. If you believe you have found a security vulnerability in the Pixel Manager for WooCommerce, we encourage you to report it through Patchstack our security partner. Patchstack runs a managed Vulnerability Disclosure Program (mVDP) that helps us receive, triage, and respond to reported vulnerabilities. Patchstack also provides a reward for the responsible disclosure of security vulnerabilities. Report a vulnerability

Beoordelingen

15 februari 2024 1 reactie
The plugin solved a problem that I have had many times in the past. It works well and finally I have a pixel installed the right way. this is a must have plugin Kudos to the developers
31 januari 2024 1 reactie
this plugin has saved our neck time and again, even in it's free version.even with the hacktick changes google forced upon us with the recent GA4 this has been a stable spot in our corner - keep it up.
Lees alle 318 beoordelingen

Bijdragers & ontwikkelaars

“Pixel Manager for WooCommerce – Track Google Analytics, Google Ads, TikTok and more” is open source software. De volgende personen hebben bijgedragen aan deze plugin.

Bijdragers

“Pixel Manager for WooCommerce – Track Google Analytics, Google Ads, TikTok and more” is vertaald in 7 talen. Dank voor de vertalers voor hun bijdragen.

Vertaal “Pixel Manager for WooCommerce – Track Google Analytics, Google Ads, TikTok and more” naar jouw taal.

Interesse in ontwikkeling?

Bekijk de code, haal de SVN repository op, of abonneer je op het ontwikkellog via RSS.

Changelog

1.40.0

Release date – 27.02.2024

  • New: Added support for the Google Consent Mode v2 in the free version of the Pixel Manager.
  • Tweak: Refactored a few internal functions.

1.39.0

Release date – 19.02.2024

  • Tweak: Added dashboard message for available opportunities.
  • Tweak: Bumped up WooCommerce version compatibility to 8.6
  • Tweak: Updated vendor libraries.
  • Tweak: Removed a few unnecessary parameters.

1.38.0

Release date – 12.02.2024

  • Tweak: Added LTV calculation opportunity to the opportunities tab.
  • Tweak: Added console logging for pixel events across platforms.
  • Tweak: Improved sanitization of settings strings.
  • Tweak: Improved Google Ads conversion ID and conversion label string extraction when saving the settings.
  • Tweak: Added exclusion rule for inline HTML scripts in case the Iubenda CMP is active.

1.37.1

Release date – 01.02.2024

  • Tweak: Disabled the automatic LTV recalculation.
  • Tweak: Added a button to stop an active LTV recalculation.
  • Tweak: Added an option to enable or disable the order level LTV calculation.
  • Tweak: Added more debug log output for Meta CAPI subscription events.

1.37.0

Release date – 30.01.2024

  • New: Opportunities tab that shows opportunities to improve tracking and marketing performance.

  • Tweak: Updated the order modal created by the Pixel Manager and added LTV values to it.

  • Tweak: Renamed the setting “order total logic” to “marketing value logic”.
  • Tweak: Updated the translation file.
  • Tweak: Added option to disable the automatic lifetime value calculation.
  • Tweak: Added an automatic library version checker that shows an error message in the console if the library version is not matching the currently installed plugin version.
  • Tweak: Added a front-end error log output in case the gtag.js library can’t be loaded.
  • Tweak: Added a safeguard for calls to as_has_scheduled_action().

1.36.0

Release date – 16.01.2024

  • New: Added GA4 enhanced e-commerce events to the free version.
  • New: Added a new logger tab to the settings page. It allows you to enable logging from within the plugin.
  • Tweak: Improved handling of session and persistent client data.
  • Tweak: Improved handling of saving and using the referrer.
  • Tweak: Implemented a possible fix for the Facebook IPv6 vs IPv4 warning.
  • Tweak: Updated vendor packages.
  • Tweak: Added new logger for better debugging.
  • Tweak: Refactored the tracking value variable into an object with more properties.
  • Tweak: Refactored the order item COG retrieval to get the COG value from the order, if available. Otherwise, it will use the current COG value from the product.
  • Tweak: Optimized shortcode trigger for the Meta pixel.
  • Tweak: Reordered the main subsection tabs.

1.35.0

Release date – 19.12.2023

  • New: AI support chat bot.
  • Fix: Safeguard for WooCommerce block editors that can cause a fatal error in rare cases.

1.34.1

Release date – 14.12.2023

  • Tweak: Removed user data output for the free version as it is not required.
  • Tweak: Bumped up WordPress version compatibility to 6.4.
  • Tweak: Bumped up WooCommerce version compatibility to 8.4
  • Tweak: Declare Cart and Checkout Blocks compatibility.
  • Tweak: Updated the Facebook pixel ID validation to allow for longer IDs.
  • Tweak: Updated the jQuery ready event detection to avoid deprecation warnings.

  • Fix: Don’t call VarnishPurger’s execute_purge() statically as it is not a static function.

  • Fix: Added a safeguard to avoid render issues on empty block-activated cart pages.

1.34.0

Release date – 10.10.2023

  • New: Added support for WP Consent API.

  • Tweak: Bumped up WooCommerce version compatibility to 8.1

  • Tweak: Added more how-to videos.
  • Tweak: Added root: null to the intersection observer options to avoid issues that occur on a small subset of browsers.
  • Tweak: Improve the function to retrieve the productId and quantity on cart content updates.
  • Tweak: Warning if transients are deactivated.

  • Fix: Fixed the fallback function to retrieve the product ID on product pages that don’t use the regular WooCommerce product template.

  • Fix: Added safeguard for pure WP installs and WC is not active.

1.33.1

Release date – 13.09.2023

  • Tweak: Added an autodetect algorithm for product template elements which help tracking view_item_list events.
  • Tweak: Added a new begin_checkout CSS trigger for FunnelKit.
  • Tweak: Another fallback to retrieve the product ID in case the ID is saved in the value attribute for custom product pages.
  • Tweak: Renamed the internal value for TikTok for the Real Cookie Banner from tiktok to tik-tok-pixel.
  • Tweak: Added a filter to set the maximum orders for calculating the clv.
  • Tweak: Adjusted gtag container ID retrieval order to work around an issue that can happen for GA4 accounts with multiple data streams.
  • Tweak: Updated the Reddit advertiser ID validation to allow for a wider range of IDs.
  • Tweak: Better logging when GA4 data API credentials can’t be uploaded.
  • Tweak: Added new video how tos.
  • Fix: Put the license expired warning behind a hook to avoid the headers already sent error on some installs.
  • Fix: Allow empty client_id for GA4 data API credentials.
  • Fix: Fixed the tax price output for additional currencies when WPML Multicurrency is active.
  • Fix: Fixed a bug in the view_item_list template detector for the niche case when detecting a list of one single product.

1.33.0

Release date – 09.08.2023

  • Tweak: Updated vendor libraries.
  • Tweak: Removed an unnecessary API call from the free version on the order view page.
  • Tweak: Bumped up WordPress version compatibility to 6.3
  • Tweak: Updated vendor libraries.
  • Tweak: UX improvements.
  • Tweak: Added hooks for third-party tools to print data layer product details.
  • Tweak: Fixes an issue where Elementor widgets would show the PMW scripts as visible outputs under rare conditions.
  • Tweak: Bumped up WooCommerce compatibility to 8.0.
  • Fix: Fixed Litespeed ESI implementation. Now only the Pixel Manager ESI block will be excluded from caching for logged in users (not the entire page). (except the woocommerce.com distribution which requires a patch in WP core)
  • Fix: Put the automatic phone and link click tracking info in the UX behind a premium feature flag as it is only available in the premium version.

1.32.5

Release date – 19.07.2023

  • Tweak: Support for the Iubenda CMP.
  • Tweak: Also flush cache on the first option save.
  • Tweak: Added cache purge for Nginx Helper (Nginx or Redis) if the Nginx Helper plugin is active.
  • Tweak: Added cache purge for Nginx Helper.
  • Tweak: Added cache purge for Proxy Cache Purge.
  • Tweak: Bumped up WooCommerce compatibility to 7.9
  • Fix: Fixed a user data retrieval bug when the main administrator views an order confirmation page.
  • Fix: Fixed a PMW Lazy Load activation bug.

1.32.4

Release date – 11.07.2023

  • Tweak: Made the pmw:ready event trigger independent of jQuery.
  • Tweak: Added a begin_checkout event trigger for the XT Floating Cart for WooCommerce plugin.
  • Tweak: CookieYes updated their cookie names. This update includes checks for the new cookies.
  • Tweak: Various smaller UX improvements.
  • Tweak: Removed the WC requirement for the wp.org distribution.
  • Fix: Fixed the consent detection for CookieScript when the Google Consent Mode is enabled in CookieScript.

1.32.3

Release date – 05.07.2023

  • Tweak: Disabled Google Analytics Universal.
  • Tweak: Updated vendor libraries.
  • Tweak: Several smaller UX improvements.

1.32.2

Release date – 30.06.2023

  • New: Support for the Real Cookie Banner by devowl.io

  • Tweak: Refactored saving the order status to optimize compatibility with cached nonces on purchase confirmation pages.

  • Tweak: Added filters that can be used to add more selectors for add-to-cart and begin-checkout buttons.
  • Tweak: Enabled sslverify unless on localhost.
  • Tweak: Updated the Borlabs autoconfiguration to re-enable cookie groups and cookies that should be active.
  • Tweak: Refactored and streamlined input sanitization.
  • Tweak: Added a new pmw_order_fees filter.
  • Tweak: Added more debugging info to the debugging page.

1.32.1

Release date – 23.06.2023

  • Tweak: Added a safeguard to prevent fatal errors if the Action Scheduler could not be loaded.
  • Tweak: Safeguard if Lazy Loading is active and the wpmDataLayer was modified by another plugin.
  • Tweak: Added possible solution to prevent Complianz from blocking the Pixel Manager configuration script.
  • Tweak: Bumped up WC version compatibility to 7.8

1.32.0

Release date – 13.06.2023

  • Tweak: Unified the user data output for the wpmDataLayer.
  • Tweak: New filter to enable Facebook hybrid mobile app events.
  • Tweak: Updated the JavaScript email validation regex.
  • Tweak: Added general filter to disable subscription renewal tracking.
  • Tweak: Added filter to disable Google Analytics subscription renewal tracking.
  • Tweak: Changed the wpm_get_ga_cid_logger filter to pmw_ga_cid_logger.
  • Tweak: Changed the wpm_conversion_value_filter name to pmw_marketing_conversion_value_filter.
  • Tweak: Changed multiple wpm_* filters to pmw_*.
  • Tweak: Numerous syntax improvements.
  • Tweak: Renamed the pmw_cookie_consent_management_loaded event to pmwCookieConsentManagementLoaded