TWIPLA – Website Intelligence

Beschrijving

TWIPLA – WEBSITE INTELLIGENCE

TWIPLA is an advanced privacy-flexible website intelligence platform that helps businesses understand visitor behavior, measure website performance, and improve digital experiences.

The analytics solution gives marketers, website owners, agencies, and digital teams visibility into visitor behavior without relying on traditional cookie-based analytics that can miss significant portions of traffic.

Designed for organizations that need accurate insights while balancing privacy requirements, TWIPLA helps teams analyze website performance, understand visitor journeys, identify usability issues, and optimize conversions. Users can move from high-level metrics to session recordings, heatmaps, funnels, and event tracking to investigate trends and take action.

Flexible privacy settings allow businesses to align data collection with GDPR, CCPA, and ePrivacy requirements, while maintaining visibility into visitor activity across individual websites or entire domain portfolios.

Trusted by more than 2.5 million websites worldwide, including Wix, WP Engine, and TYPO3, TWIPLA provides dedicated onboarding resources, documentation, live training opportunities, product walkthroughs, and customer support teams to help organizations get value from their data quickly.

Een gratis TWIPLA abonnement, een Premium-proefperiode van 30 dagen en schaalbare prijzen maken het voor bedrijven van elke omvang eenvoudig om een passend abonnement te vinden.

DE BELANGRIJKSTE VOORDELEN VAN TWIPLA

TWIPLA helpt organisaties om veelvoorkomende beperkingen van analyse te overwinnen door meer zicht te geven op bezoekersactiviteit, inzichten uit verschillende tools te verbinden en privacybewuste gegevensverzameling te ondersteunen:

  • Win meer bezoekersgegevens terug: Traditionele analyse kan zicht verliezen door toestemmingsvereisten, adblockers, browserbeperkingen en cookiebeperkingen. TWIPLA helpt organisaties een completer beeld van bezoekersactiviteit te behouden.
  • Reduce software costs and complexity: Replace multiple analytics, behavior analytics, conversion tracking, and feedback tools with a single platform that brings data together in one place.
  • Werk met realtime rapportages zonder steekproeven: Volg bezoekersactiviteit terwijl die plaatsvindt en neem beslissingen op basis van volledige datasets in plaats van schattingen op basis van steekproeven.
  • Make insights easier to understand and share: Transform website data into intuitive dashboards and reports that can be shared across teams and stakeholders.
  • Speel in op veranderende privacyvereisten: Configureer privacyinstellingen om de gegevensverzameling af te stemmen op de AVG, CCPA, ePrivacy en organisatiespecifieke nalevingsvereisten.

Schermafbeeldingen

Installatie

You can install TWIPLA using the WordPress plugin or by adding the tracking code manually. To connect your website and begin collecting data, you will need to create a free TWIPLA account or sign in to an existing account.

WordPress.com requirement: Both installation methods require a paid WordPress.com plan. Plugin installation and custom JavaScript are not available on free WordPress.com websites. This is separate from your TWIPLA subscription—you can use the plugin with the TWIPLA Free plan. These WordPress.com plan requirements do not apply to self-hosted WordPress websites where you have the necessary administrator permissions.

Optie A – Installeer de TWIPLA WordPress plugin (aanbevolen)

Use this method if your WordPress setup allows plugin installation. If Plugins > Add New is not available in your dashboard, check your administrator permissions or WordPress.com plan.

  1. Login op je WordPress dashboard.
  2. Navigate to Plugins > Add New.
  3. Typ TWIPLA in het veld Plugins zoeken….
  4. Select Install Now, then select Activate once installation is complete.
  5. Create a free TWIPLA account or sign in to your existing account.
  6. Add your WordPress website to your TWIPLA account.
  7. In TWIPLA, navigate to Website Settings > Tracking Code and copy the Website ID.
  8. Ga terug naar uw WordPress dashboard en navigeer naar Instellingen > TWIPLA.
  9. Paste the Website ID into the corresponding field and select Save ID.
  10. Open a public page on your website, then select Click here to verify your installation or Verify in the confirmation banner.

Once the connection has been verified, the tracking-code status under Website Settings > Tracking Code in TWIPLA will show Successfully Installed.

See the TWIPLA WordPress installation guide for additional help.

Option B — Add the TWIPLA tracking code manually

If your WordPress setup allows custom JavaScript, you can install TWIPLA without using the WordPress plugin:

  1. Create a free TWIPLA account or sign in to your existing account.
  2. Add your WordPress website to your TWIPLA account.
  3. Navigate to Website Settings > Tracking Code and copy the complete tracking code.
  4. Add the tracking code immediately before the closing </body> tag on every page of your website. You can do this through your WordPress theme files or by using a suitable code-insertion or header-and-footer plugin.
  5. Save and publish your changes, clear any website cache, and open a public page on your website.
  6. Return to Website Settings > Tracking Code in TWIPLA and verify the installation.

See the tracking-code installation guide for detailed instructions.

Important: Use either the WordPress plugin or the manual tracking code—not both. Using both installation methods may result in duplicate tracking.

FAQ

Heb ik een TWIPLA account nodig om TWIPLA op WordPress te gebruiken?

Yes. A TWIPLA account is required to connect your WordPress website, collect website data, and access your analytics.

If your WordPress setup allows plugin installation, you can install and activate the TWIPLA plugin before creating an account. However, the setup will not be complete until you add your website to TWIPLA and enter its Website ID under Settings > TWIPLA.

If you choose the manual installation method, you will still need a TWIPLA account to add your website and obtain its tracking code.

You can create a free TWIPLA account to get started.

Is er een gratis TWIPLA abonnement?

Ja. TWIPLA biedt een abonnement dat voor altijd gratis is.

New users also receive a 30-day Premium trial, with no credit card or paid subscription required. When the trial ends, you can continue using TWIPLA on the Free plan or select a paid plan based on your traffic volume and feature requirements.

Your TWIPLA plan is separate from your WordPress hosting plan. WordPress.com users need a paid WordPress.com plan to install the plugin or add the tracking code, but they can use TWIPLA on its Free plan.

Visit the TWIPLA pricing page for current plan details.

Why do businesses see more website visitor data in TWIPLA?

Veel analyseplatforms registreren bezoekers alleen als aan drie voorwaarden is voldaan:

  • De browser van de bezoeker staat cookies toe.
  • De bezoeker accepteert de cookietoestemmingsbanner.
  • The tracking script loads without being blocked.

Zodra een van deze voorwaarden niet wordt vervuld, verschijnt het bezoek nooit in de analyserapporten.

As privacy regulations, consent banners, browser tracking prevention, and ad blockers become more widespread, businesses can lose visibility into a significant share of their website activity. In many cases, traditional analytics platforms miss 60–80% of real visitor traffic.

TWIPLA is ontworpen om alle drie de oorzaken van gegevensverlies aan te pakken en registreert effectief 100% van het siteverkeer.

The platform uses Cookieless Tracking across all privacy modes, reducing reliance on technologies that modern browsers increasingly restrict. In lower privacy modes, this can include privacy-friendly identification methods that do not depend on traditional cookies. In Maximum Privacy Mode, TWIPLA tracks traffic without cookies, fingerprinting, or other identifying technologies.

When a consent banner is in place and a visitor declines tracking, TWIPLA falls back to its consentless Maximum Privacy Mode. This allows traffic measurement to continue even when consent is not granted, preventing a major source of reporting gaps that affects many analytics platforms.

TWIPLA also supports First-Party Tracking. While many analytics tools load their tracking scripts from domains that are recognized by ad blockers and browser privacy features, TWIPLA can deliver its tracking code through a domain owned by the business itself. Because the script appears as a natural first-party asset rather than a known third-party tracking resource, it is far less likely to be blocked before it executes.

By combining cookieless tracking, consentless fallback tracking, and first-party tracking-code delivery, TWIPLA restores visibility into website activity that many traditional analytics platforms never record. The result is a much more complete picture of real traffic, visitor behavior, and conversion opportunities.

Hoe helpt TWIPLA bedrijven om aan verschillende privacyvereisten te voldoen?

TWIPLA biedt vier privacymodi: Light Privacy, Medium Privacy, AVG/GDPR Privacy en Maximum Privacy. Daarmee kunnen organisaties de diepgang van hun analysegegevens afwegen tegen hun privacyvereisten.

Maximum Privacy Mode is enabled by default and operates without cookies, fingerprinting, IP tracking, or identifiable visitor histories. Lower privacy modes provide access to additional visitor insights and may require consent, depending on the website’s configuration and applicable requirements.

On eligible plans, the Privacy Center also supports country-specific configurations, allowing organizations to apply different privacy settings based on visitor location.

Website owners remain responsible for selecting settings appropriate to their legal and organizational requirements.

How can TWIPLA help teams improve website conversions?

TWIPLA connects website performance data, visitor behavior insights, and conversion outcomes in one platform:

  • Conversieanalyse: Provides visibility into conversion performance across products, campaigns, traffic sources, devices, and visitor segments.
  • Conversiefunnels: Shows where visitors progress, abandon, or encounter difficulties during important website journeys.
  • Event Tracking: Measures interactions such as form submissions, button clicks, downloads, and purchases.
  • Sessieopnames: Helps teams review individual visitor journeys and investigate the behaviors behind conversion outcomes.
  • Pagina heatmaps: Reveals engagement patterns and potential friction points across important pages.
  • eCommerce Statistics: Gives online stores additional visibility into sales performance, revenue trends, purchasing behavior, products, and campaigns.

Samen helpen deze tools teams om knelpunten op te sporen, verbeteringen te prioriteren en beter onderbouwde optimalisatiebeslissingen te nemen.

Can I manage multiple websites and domains with TWIPLA?

Ja. Je kunt binnen één TWIPLA account een onbeperkt aantal sites toevoegen en beheren.

Sites kunnen op het gratis TWIPLA abonnement blijven of aparte betaalde TWIPLA abonnementen gebruiken, afhankelijk van hun verkeer en de functies die ze nodig hebben.

This makes TWIPLA suitable for website owners, agencies, franchises, enterprises, SaaS providers, and other organizations managing multiple digital properties.

Welke klantenondersteuning is er beschikbaar?

TWIPLA biedt selfservicebronnen, directe ondersteuning en begeleiding op maat om organisaties te helpen het maximale uit het platform te halen:

  • Support Center: Access installation guides, feature documentation, privacy guidance, onboarding resources, and product walkthroughs.
  • Direct assistance: Contact the support team through the website chat, in-platform support, or email at support@twipla.com.
  • AI guidance: Use TWAIA, TWIPLA’s AI assistant, for guidance and insights within the platform.
  • Training and onboarding: Discuss tailored onboarding, live training, and consultation opportunities with the TWIPLA team.
  • Product demonstrations: Book a free demo for a personalized walkthrough of the platform.
  • Enterprise support: Explore tailored support for organizations with complex technical and implementation requirements.

Hoe verwijder ik TWIPLA uit WordPress?

Heb je TWIPLA via de WordPress plugin geïnstalleerd:

  1. Open Plugins in je WordPress dashboard.
  2. Zoek TWIPLA in de lijst met geïnstalleerde plugins.
  3. Select Deactivate.
  4. Once the plugin has been deactivated, select Delete.

If you installed TWIPLA manually, remove the tracking code from your WordPress theme files or the code-insertion plugin used to add it.

Removing the plugin or tracking code stops TWIPLA from loading through that installation method. It does not automatically delete your TWIPLA account or previously collected data.

To permanently delete the website and its historical data, remove the website separately from your TWIPLA account settings. Export any data you want to retain before doing so, because website deletion is permanent.

Beoordelingen

3 oktober 2023
This is a great plugin! It shows me all about my website visitors, I see what country and city they are from and how long they stay on each page too. I can even watch videos of their sessions. This app is super useful and easy to use! + fantastic customer support
19 september 2023
I’ve been using Visitor Analytics(now TWIPLA) for a few weeks and the detailed visitor statistics have been eye-opening.For example, the location stats showed a chunk of traffic was coming from Canada so I translated key pages into French. The recent statistics and weekly/monthly views make it simple to spot trends. The easy-to-use dashboard and insightful statistics have led to some nice improvements. Recommend!
15 september 2023
I can’t recommend TWIPLA(Visitor Analytics) highly enough. It provides incredibly detailed analytics on my site’s visitors and traffic sources. The dashboard is beautifully designed and so intuitive to use. It’s been a total game-changer for understanding my audience. 5 stars!
23 maart 2022
I am not an expert of plugins and software in general but some year ago I installed Visitor Analytics and since then I had no need to search for another one. The use of the plugin is quite intuitive and it answers most of my needs. Some features like the global map of my visitors with different gradients of colors are really appreciated.
1 februari 2022
Works as advertised. A fantastic alternative to Google Analytics.
Lees alle 18 beoordelingen

Bijdragers & ontwikkelaars

“TWIPLA – Website Intelligence” is open source software. De volgende personen hebben bijgedragen aan deze plugin.

Bijdragers

“TWIPLA – Website Intelligence” is vertaald in 12 localen. Dank voor de vertalers voor hun bijdragen.

Vertaal “TWIPLA – Website Intelligence” in je eigen taal.

Interesse in ontwikkeling?

Bekijk de code, haal de SVN repository op, of abonneer je op het ontwikkellog via RSS.

Changelog

1.3.0

  • Beveiliging: de invoeropschoning verbeterd om een opgeslagen cross-site scripting-kwetsbaarheid (XSS) met authenticatie te verhelpen die versie 1.2.0 en eerder trof.
  • De omzetting naar de merknaam TWIPLA in de volledige WordPress interface afgerond.
  • Updated application, registration, pricing, and support links to twipla.com.
  • De WordPress instellingeninterface geüpdatet met de TWIPLA huisstijl en de positie van de taalkiezer verbeterd.

1.2.0

  • De plugin hernoemd van Visitor Analytics naar TWIPLA.
  • Redesigned the setup experience for entering, validating, and verifying a Website ID.
  • Directe links toegevoegd naar de TWIPLA instellingen, ondersteuning, Premium abonnementen en de Premium aanbieding van 30 dagen.
  • De WordPress beheerinterface en de installatie-instructies verbeterd.

1.1.0

  • De WordPress integratie en de beheerinterface opnieuw opgebouwd.
  • Added a guided Website ID setup flow and migration support for existing installations.
  • Added localized setup support for English, German, Spanish, French, Italian, and Portuguese.
  • Verbeterde opschoning van plugingegevens bij het verwijderen van de plugin.