Title: ToolMate Conversion Snapshot
Author: toolmatelabs
Published: <strong>6 september 2026</strong>
Last modified: 6 september 2026

---

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# ToolMate Conversion Snapshot

 Door [toolmatelabs](https://profiles.wordpress.org/toolmatelabs/)

[Download](https://downloads.wordpress.org/plugin/toolmate-conversion-snapshot.2.0.1.zip)

 * [Details](https://nl.wordpress.org/plugins/toolmate-conversion-snapshot/#description)
 * [Beoordelingen](https://nl.wordpress.org/plugins/toolmate-conversion-snapshot/#reviews)
 *  [Installatie](https://nl.wordpress.org/plugins/toolmate-conversion-snapshot/#installation)
 * [Ontwikkeling](https://nl.wordpress.org/plugins/toolmate-conversion-snapshot/#developers)

 [Ondersteuning](https://wordpress.org/support/plugin/toolmate-conversion-snapshot/)

## Beschrijving

Stop guessing whether your conversion tracking fired correctly.

A WooCommerce order proves that the order exists. It does not by itself prove that
the browser produced the purchase event you expected, that a Google conversion request
was observed, or that the request carried the right order data.

ToolMate Conversion Snapshot captures browser-side conversion evidence from real
WooCommerce order-confirmation visits and stores it with the order. Its immutable
First-Customer Snapshot preserves the earliest completed real-customer observation,
together with a SHA-256 snapshot hash, so later administrator visits do not replace
the original evidence.

Open the order and quickly see what was actually observed at conversion: purchase
and delayed events, Google request evidence, destination/order matching and available
click/campaign attribution signals.

#### Why this matters

A completed WooCommerce order does not automatically mean your advertising platform
received the conversion signal you expected. Conversion Snapshot helps you distinguish
between “the customer paid” and “the expected tracking evidence was actually observed”.

That can make debugging missing conversions, mismatched values, incorrect order 
IDs, attribution gaps and delayed events dramatically faster.

#### Included in Free

 * Automatic observation of eligible real-customer order confirmations.
 * Immutable First-Customer Snapshot stored with the WooCommerce order.
 * SHA-256 hash of the preserved first Snapshot.
 * Purchase-event detection.
 * Delayed-event detection and timing evidence.
 * Google Ads conversion-request detection.
 * Conversion ID and label matching.
 * Order/transaction ID, value and currency matching.
 * Click and campaign attribution evidence when available.
 * Technical browser request/resource evidence.
 * Clear evidence panel directly on the WooCommerce order.
 * Guided setup wizard.
 * HPOS compatibility.

Important: an observed request to a Google endpoint is evidence of technical delivery.
It does not guarantee Google Ads attribution, reporting or campaign credit.

#### Free and Pro

ToolMate Conversion Snapshot Free is complete and fully usable. It does not contain
locked premium functionality.

A separate commercial Conversion Snapshot Pro plugin is available for stores that
need a deeper forensic workflow. Pro adds:

 * Live administrator inspector.
 * Full evidence JSON export.
 * Server-side HTML scanning.
 * Signed manual diagnostic replay.
 * Extended evidence history.
 * Advanced observation timing controls.

Pro is optional. Everything listed under “Included in Free” works without it.

### Privacy

Automatic observation is disabled by default. A site administrator must explicitly
enable it before Conversion Snapshot begins collecting attribution or conversion
evidence.

When enabled, the plugin may store the following data locally in WooCommerce order
metadata, depending on what is available on the site and in the browser:

 * Campaign and click parameters such as gclid, gbraid, wbraid and UTM parameters.
 * Matching Google/analytics cookie values used for attribution diagnostics.
 * First/latest landing and referrer URLs.
 * Checkout IP address and browser user agent.
 * Purchase, dataLayer and conversion-command evidence.
 * Technical metadata about observed Google conversion requests and browser resources.

Conversion Snapshot does not send this diagnostic data to ToolMate Labs. Browser-
side reports are submitted only to the same WordPress site through WordPress AJAX
and stored with the related WooCommerce order.

The plugin adds suggested text to the WordPress Privacy Policy Guide. Site owners
are responsible for reviewing their own privacy notice and consent setup for their
jurisdiction and use case.

### Source Code

All JavaScript and CSS distributed with this plugin is included in human-readable,
unminified form:

 * `assets/js/observer.js` — browser-side conversion observer source.
 * `assets/js/admin.js` — admin interaction source.
 * `assets/css/admin.css` — admin interface styles.

There is no separate compiled production bundle and no build or minification step
is required to review, modify or run these files.

## Installatie

 1. Upload and activate ToolMate Conversion Snapshot.
 2. Open the ToolMate Setup Wizard.
 3. Enter the Google identifiers used by your store.
 4. Review the privacy information and explicitly enable automatic observation if appropriate
    for your site.
 5. Place a real test order through the normal customer flow.
 6. Open the WooCommerce order and review the ToolMate Conversion Snapshot evidence
    panel.

## FAQ

### Does Conversion Snapshot fire another Google Ads conversion?

No. The Free plugin observes the existing conversion flow. It does not automatically
send an additional conversion event.

### Why do I need this if WooCommerce already shows the order?

WooCommerce confirms that an order exists. It does not by itself show whether the
expected browser-side purchase event and conversion request were observed with the
correct order data. Conversion Snapshot preserves that diagnostic evidence with 
the order.

### Does a successful request prove Google Ads attribution?

No. It shows technical delivery evidence. Google Ads attribution and reporting are
determined by Google and can depend on consent, click identifiers, account configuration
and other factors.

### Does ToolMate Labs receive my store or customer data?

No. Conversion Snapshot Free stores its diagnostic data locally on the WordPress/
WooCommerce site and does not send diagnostic reports to ToolMate Labs.

### Is Pro required?

No. Free includes all functionality listed in the Free feature section. Pro is a
separate optional plugin with additional forensic tools.

## Beoordelingen

Er zijn geen beoordelingen voor deze plugin.

## Bijdragers & ontwikkelaars

“ToolMate Conversion Snapshot” is open source software. De volgende personen hebben
bijgedragen aan deze plugin.

Bijdragers

 *   [ toolmatelabs ](https://profiles.wordpress.org/toolmatelabs/)

[Vertaal “ToolMate Conversion Snapshot” in je eigen taal.](https://translate.wordpress.org/projects/wp-plugins/toolmate-conversion-snapshot)

### Interesse in ontwikkeling?

[Bekijk de code](https://plugins.trac.wordpress.org/browser/toolmate-conversion-snapshot/),
haal de [SVN repository](https://plugins.svn.wordpress.org/toolmate-conversion-snapshot/)
op, of abonneer je op het [ontwikkellog](https://plugins.trac.wordpress.org/log/toolmate-conversion-snapshot/)
via [RSS](https://plugins.trac.wordpress.org/log/toolmate-conversion-snapshot/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 2.0.1

 * First WordPress.org release of ToolMate Conversion Snapshot Free.
 * Automatic conversion observation with explicit administrator opt-in.
 * Immutable First-Customer Snapshot stored with WooCommerce orders.
 * Purchase, delayed-event, Google request and matching diagnostics.
 * Click/campaign attribution and browser-side evidence capture.
 * WooCommerce order evidence panel and guided setup wizard.
 * HPOS compatibility and WordPress Privacy Policy guidance.
 * Human-readable JavaScript and CSS source.

## Meta

 *  Versie **2.0.1**
 *  Laatst geüpdatet **16 uur geleden**
 *  Actieve installaties **Minder dan 10**
 *  WordPress versie ** 6.0 of nieuwer **
 *  Getest t/m **7.1**
 *  PHP versie ** 7.4 of nieuwer **
 *  Taal
 * [English (US)](https://wordpress.org/plugins/toolmate-conversion-snapshot/)
 * Tags
 * [attribution](https://nl.wordpress.org/plugins/tags/attribution/)[conversion tracking](https://nl.wordpress.org/plugins/tags/conversion-tracking/)
   [diagnostics](https://nl.wordpress.org/plugins/tags/diagnostics/)[google ads](https://nl.wordpress.org/plugins/tags/google-ads/)
   [woocommerce](https://nl.wordpress.org/plugins/tags/woocommerce/)
 *  [Geavanceerde weergave](https://nl.wordpress.org/plugins/toolmate-conversion-snapshot/advanced/)

## Waarderingen

Er zijn nog geen beoordelingen ingediend.

[Je beoordeling](https://wordpress.org/support/plugin/toolmate-conversion-snapshot/reviews/#new-post)

[Bekijk alle beoordelingen](https://wordpress.org/support/plugin/toolmate-conversion-snapshot/reviews/)

## Bijdragers

 *   [ toolmatelabs ](https://profiles.wordpress.org/toolmatelabs/)

## Ondersteuning

Iets te melden? Hulp nodig?

 [Het supportforum bekijken](https://wordpress.org/support/plugin/toolmate-conversion-snapshot/)