Mailchimp for WooCommerce


Join the 17 million customers who use Mailchimp, the world’s largest marketing automation platform, to develop their e-commerce marketing strategy. With the official Mailchimp for WooCommerce integration, your customers and their purchase data are automatically synced with your Mailchimp account, making it easy to send targeted campaigns, automatically follow up with customers post-purchase, recommend products, recover abandoned carts, and measure the ROI of your marketing efforts. And it’s completely free.

What you can do with this plugin

  • Sync to your Audience in Mailchimp with purchase data.
  • Synchroniseer nieuwe abonnees naar je Doelgroep als zij een account aanmaken en opt-in geven.
  • Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)
  • Showcase product recommendations.
  • Track and segment customers based on purchase history and purchase frequency.
  • View detailed data on your marketing performance in your Mailchimp Dashboard.
  • Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers.
  • Automatically embed a pop-up form that converts your website visitors to subscribers.
  • Add discount codes created in WooCommerce to your emails and automations with a Promo Code content block
  • Create beautiful landing pages that make it easy to highlight your products, promote a sale or giveaway, and grow your audience.
  • Deze plugin is compatibel met WPML

Belangrijke opmerkingen

This plugin supports our most powerful API 3.0 features, and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp.
You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0. compatibility is limited to Business tier users only.


Voor je begint

Here are some things to know before you begin this process.
– This plugin requires you to have the WooCommerce plugin already installed and activated in WordPress.
– Your hosting environment must meet WooCommerce’s minimum requirements, including PHP 7.0 or greater.
WP_CRON must be activated with your hosting provider to sync data. Please verify that it is enabled.
– We recommend you use this plugin in a staging environment before installing it on production servers. To learn more about staging environments, check out these related WordPress plugins.
– Mailchimp for WooCommerce syncs the customer’s first name, last name, email address, and orders.
– WooCommerce customers who haven’t signed up for marketing emails will appear in the Transactional portion of your audience, and cannot be exported.

Getting Started

You’ll need to do a few things to connect your WooCommerce store to Mailchimp.
– Download the plugin.
– Install the plugin on your WordPress Admin site.
– Connect securely to your Mailchimp account via secure OAuth pop-up window.
– Configure your Audience settings to complete the data sync process.
– If you have more advanced configuration needs, please refer to our GitHub wiki


Wie is er geabonneerd op deze Doelgroep met deze plugin?

  • Klanten worden toegevoegd aan jouw Doelgroep als zij opt-in geven bij het betalen of wanneer er een account wordt gemaakt. Als het account wordt aangemaakt via de standaard WooCommerce Mijn account pagina, moeten zij opt-in geven om toegevoegd te worden.
  • Klanten worden als Transactioneel toegevoegd als zij geen opt-in geven. Dat doen we zodat je verlaten winkelwagentje of bestel meldingen kunt versturen.
  • Als double-opt in geactiveerd is, worden klanten alleen toegevoegd aan jouw Doelgroep als zij het abonnement goedkeuren vanuit de bevestigingsmail die is verzonden.

Zijn er aanbevelingen voor het synchroniseren van grotere shops?

Om de prestaties van je Mailchimp integratie te optimaliseren, adviseren we je om de queue in CLI-modus uit te voeren. Bekijk deze gids in onze Wiki.

Worden multisite configuraties ondersteund?

We ondersteunen multisites, maar met een paar uitzonderingen. Bekijk onze Wiki pagina over dit onderwerp voor meer informatie.

Waarom worden productcategorieën niet naar Mailchimp verzonden?

At this time, the synchronization of product categories from WooCommerce to Mailchimp is not supported by the Mailchimp API.

Mijn synchronisatie is traag of is gestopt

  • If you’re using the current version of the plugin, it utilizes a queue system powered by Action Scheduler. It depends on WP_CRON to be activated with your hosting provider. Please verify that it is enabled.
  • If you’re using a host that makes use of CPU throttling, please check to see if you’ve hit your limit after initiating the sync.
  • If you’re using Redis, Nginx or MemCache, check to see if you or your hosting provider can exclude certain paths to the REST API and /wp-json/mailchimp-for-woocommerce.
  • Als je veel plugins gebruikt, dan moet je mogelijk de geheugenlimiet op jouw server verhogen (1GB bijvoorbeeld) om de eerste synchronisatie te kunnen starten.

Mijn vraag staat er niet bij

Als je niet kan synchroniseren of geen verbinding kunt maken met Mailchimp, dan kun je een ticket indienen op onze Github plugin pagina. Noteer de plugin en PHP versie die je gebruikt, fatale fouten die je ziet in de WooCommerce logs (WooCommerce -> Status -> Logs) en relevant informatie over het probleem dat je ervaart.


2 december 2022
Very basic plugin. If your needs are little, it works fine. But if you want to segment based on orders your customers made, you can only segment on basic things like product purchased, purchase date, store ordered from, etc. You can nog segment on product variations or SKUs.
25 november 2022
This plugin used to work great now unfortunately there is a very large bug that kicks into action when you use 'Duplicate' to create new products. The bug kicks in at the Mailchimp end where there are multiple 'Product Name -(Copy)' names appearing and not the product itself making it impossible to add the product to the email shot.
20 november 2022
I can't find any use for this plugin or for mailchimp. Taking a brief look at my mailchimp contacts (that should only be from Woocommerce, and according to mailchimp's own dashboard are 100% from Woocommerce) HOWEVER, the vast majority of email "contacts" in mailchimp do not exist in Woocommerce ("no data found" when i query the email address in woocommerce). Possibly worse is the fact that only a small percentage of my Woocommerce customers end up in the mailchimp contacts (both the subscribed and non-subscribed only total <30% of last months new customers). To make matters worse, mailchimps "customer service" is non-existant - wait for long periods only to eventually chat with somebody who somehow knows even less about mailchimp than i do. They "customer service" does not read the messages, but, bot-like spews useless irrelevent links, and when they do reply to a question, it is clear that they have no idea about how mailchimp works. I feel cheated and have wasted a fair bit of time. Dodgy AF.
3 november 2022 1 reactie
Finally we found this plugin was the cause of the 26 seconds loading time due to the cookie set in the header... removing this plugin loading time is 0.9 seconds...
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  • Deprecated ExtendRestAPI filling logs
  • update action scheduler version
  • fix for saving profile unsubscribes

Historical Changelog