Beschrijving
Improve conversion data accuracy and ad performance with unified tracking, product feeds, server-side tracking, and reporting for WooCommerce.
WooCommerce All-in-One Conversios Tracking Plugin helps store owners track accurate conversions across Google Analytics 4 (GA4), Google Ads, Microsoft Ads, Meta (Facebook), TikTok, and Snapchat, manage multiple product feeds, and view reports in one place using a single plugin solution.
Track Add to Cart, Checkout, and Purchase events across supported advertising platforms. The plugin includes Conversion API (CAPI) support for Meta, TikTok, and Snapchat, along with pixel integrations for 12+ marketing and analytics tools. Google Ads Dynamic Remarketing is supported to show personalized product ads across the Google Display Network.
Sync WooCommerce products in real time to Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok Catalog to keep product data up to date and improve Shopping feed approval and visibility.
Universal Commerce Protocol (UCP) (Pro) enables WooCommerce products to be discovered and purchased within Google Gemini shopping experiences. Conversios syncs products through Google Merchant Center and tracks purchases using server-side tracking to ensure accurate reporting in GA4 and connected ad platforms. (Requires approved Google Merchant Center account.)
Order Recovery Engine (Pro) helps recover untracked conversions in Google Analytics, Google Ads, and Meta to reduce reporting gaps between WooCommerce and advertising platforms.
Replace multiple plugins for pixels, server-side tracking, product feeds, and reporting with one unified WooCommerce solution to reduce costs, simplify setup, and manage marketing performance more efficiently. The plugin is lightweight, performance-optimized, and fully compatible with WooCommerce HPOS (High-Performance Order Storage).
Trusted by 60,000+ stores to improve attribution accuracy, reduce GA4 vs WooCommerce reporting gaps, and scale campaigns with more reliable data.
In a published WooCommerce case study, a global paint brand improved conversion tracking after implementing Conversios all-in-one plugin. Within weeks, they reported a 90% increase in Meta Ads conversions and a 50% uplift in Google Ads conversions, along with reduced GA4 vs WooCommerce reporting gaps. See the case study:
Global paint brand sees 90% lift in Meta Ads with Conversios
Walkthrough Video
Watch the full Conversios setup walkthrough covering GA4 tracking, Google Ads conversions, Meta Pixel + CAPI, Microsoft Ads UET, and product feed syncing.
What Problem We Solve
WooCommerce store owners often rely on multiple plugins to manage Google Analytics 4 (GA4) tracking, Google Ads conversions, Meta CAPI events, product feeds, and reporting. This increases setup complexity, costs, and ongoing management effort.
Sales and conversion data frequently becomes inconsistent between WooCommerce and advertising platforms due to browser restrictions, ad blockers, and fragmented tracking setups. Product feeds for Google, Meta, Microsoft, and TikTok require regular updates to avoid disapprovals and performance issues.
Marketing reports and insights are spread across multiple dashboards, making it difficult to identify gaps and optimize campaigns confidently.
This plugin unifies conversion tracking, server-side tracking, product feeds, and reporting in one no-code WooCommerce solution.
Store owners can manage everything from a single dashboard without developer support, saving time, reducing costs, and making marketing performance easier to measure and optimize.
Feedback van klanten
“Outstanding support. Setup was quick and issues were resolved efficiently.”
@sajava
“Essential for e-commerce at scale; helped us move to managed first-party tracking and keep revenue reporting in sync across platforms and POS.”
@boomstudio
Features We Provide
Pixel & Conversion Tracking
- Google Analytics 4 (GA4) integration to track ecommerce and lead events
- Google Ads remarketing tag for audience building (Free)
- Google Ads purchase conversion tracking with Enhanced Conversions support (Pro)
- Google Ads Dynamic Remarketing to show personalized product ads (Pro)
- Meta (Facebook & Instagram) Pixel for ad tracking and conversion optimization
- TikTok Pixel and TikTok Conversions API (Pro)
- Snapchat Pixel and Snapchat Conversions API (Pro)
- Pinterest Tag to measure ad performance and user interactions
- LinkedIn Insight Tag for conversion tracking and audience insights
- Microsoft UET (Universal Event Tracking) for Microsoft Ads reporting and remarketing
- Microsoft Ads purchase conversion tracking (Free)
- X (Twitter) Pixel for website tracking and audience creation
- Facebook Conversions API (Meta CAPI), TikTok Conversions API, and Snapchat Conversions API support (Pro)
Server-Side Tracking (Pro)
- Improves accuracy on Safari and iOS and on ad-blocked traffic
- Supports GA4 server events, Google Ads enhanced conversions, Meta Conversions API (CAPI), and Snapchat CAPI
- Order Recovery Engine to recover untracked conversions in GA4, Google Ads, and Meta
Product Feed Management
- Sync WooCommerce products to Google Merchant Center for Shopping ads
- Automatic product feed sync with Microsoft Merchant Center (Bing Shopping)
- Product catalog sync to Meta (Facebook & Instagram Shops)
- Product feed sync to TikTok Catalog for ecommerce ads
- Real-time updates for product price, availability, and variants
- Universal Commerce Protocol (UCP) (Pro): Enable WooCommerce products to be discovered and purchased within Google Gemini shopping experiences, with server-side tracking for accurate GA4 and ad platform reporting (Requires approved Google Merchant Center account)
Reporting & Insights
Most WooCommerce store owners need to check conversions in multiple places like GA4, Google Ads, Meta Ads, and WooCommerce separately, which makes reporting fragmented and time-consuming. Conversios centralizes key reports inside WordPress so you can validate tracking accuracy and monitor performance faster.
View and analyze your data using platform-specific reports, including:
- GA4 basic reporting for events and conversions (Free)
- GA4 Ecommerce Funnel reporting (Pro)
- Google Ads conversion reporting (Pro)
- Meta Ads conversion reporting (Pro)
- White-label PDF reports for clients and stakeholders (Pro)
These reports help validate tracking accuracy, compare platform data with WooCommerce orders, and identify optimization opportunities more confidently.
Heatmap en sessie-opname integraties
- Microsoft Clarity for session recordings and heatmaps
- Hotjar for session replays, heatmaps, and feedback polls
- Crazy Egg for heatmaps and scrollmaps
Bekijk de volledige lijst met functies hier.
Supported Payment Methods
Purchase conversions work with common WooCommerce payment gateways, including:
- Stripe
- PayPal
- WooCommerce Payments
- Authorize.Net
- Razorpay
Important: Purchase tracking works when the payment flow redirects customers to the WooCommerce Order Received / Thank You page.
Any payment gateway that returns users to this page after successful payment will be tracked correctly. Server-side tracking in (Pro) can help recover some offsite gateway cases.
Supported WooCommerce Events
Conversios tracks the complete WooCommerce shopping journey using standard GA4 ecommerce and engagement events.
Store and product browsing
– page_view (page visit)
– view_item_list (category or product list view)
– select_item (product click)
– view_item (product detail page)
Cart actions
– add_to_cart (add product to cart)
– remove_from_cart (remove product from cart)
– view_cart (cart page view)
Checkout steps
– begin_checkout (checkout started)
– add_shipping_info (shipping method selected)
– add_payment_info (payment method selected)
Orders and purchase
– purchase (order completed)
– refund (order refunded)
Other GA4 engagement events
– scroll (scroll depth tracking)
– form_submit (form submissions via Contact Form 7, Ninja Forms, Formidable Forms, WPForms, Gravity Forms)
– signup (user sign-up)
– login (user login)
– email_click (email link clicks)
– phone_click (phone number clicks)
– address_click (address or map clicks)
– file_download (file download tracking)
– article_load (content or article load events)
Add to Cart works out of the box for standard WooCommerce themes. Stores using drawer carts, AJAX carts, or custom flows may require customization. Get help with us at info@conversios.io.
Consent Mode v2 Support
Conversios supports Basic and Advanced Google Consent Mode v2, along with Microsoft Consent Mode, to enable compliant tracking while preserving data quality under GDPR and CCPA.
Conversios does not provide a consent banner. It sends or blocks tracking based on your existing Consent Management Platform (CMP) settings. Compatible CMPs include CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot.
If you want to implement Consent Mode for your store, reach out to info@conversios.io; configuration and setup will be fully handled by the Conversios team.
Best Fit for Which Stores
- WooCommerce DTC brands and stores running paid ads that need more consistent purchase conversion reporting in GA4 and advertising platforms
- WooCommerce stores selling physical or digital products where purchase and checkout data is critical for ROAS and campaign optimization
- WooCommerce stores using multiple ad platforms and looking to track conversions and manage pixels from one place
- Stores that want to validate GA4 and ad platform conversions against WooCommerce orders
- Merchants who prefer a no-code setup for conversion tracking, product feeds, and reporting without developer dependency
Setup in Minutes & Faster Time to Value
Get started in about 15 minutes with a simple no-code setup. Conversios combines multi-platform conversion tracking, product feeds, and reporting in one plugin, so you do not need to install or manage multiple plugins.
Support
Need help with setup, event validation, custom cart/checkout, payment gateways, or Consent Mode? Email info@conversios.io or chat with us on WhatsApp.
View step-by-step setup guides:
Setup Documentation
You can also use our free tool to quickly check if tracking is working on your site and get an overall website tracking score:
Website Tracking Checker Tool
Pro users get priority support with faster responses and dedicated onboarding assistance. Most tickets are resolved within 24 hours. Reach us at info@conversios.io or on WhatsApp.
Privacybeleid
You can view our detailed privacy policy here.
Compatibility
Conversios is compatibel met de volgende belangrijke plugins:
- Perfect Brands for WooCommerce (for Product Feed)
- YITH WooCommerce Brands (voor product feed)
- WooCommerce Brands (for Product Feed)
- YITH Multi-Currency Switcher for WooCommerce
- YITH Custom Thank You Page for WooCommerce
- Multi-valuta plugins zoals WOOCS, CURCY, en WBW Currency Switcher
- Consent management platforms (CMP’s) zoals CookieYes, GDPR Cookie Compliance, Real Cookie Banner en CookieBot (voor Consent mode v2)
- Plugins voor leadgeneratie zoals Contact Form 7, Ninja Forms, Formidable, WPForms, en Gravity Forms
- WooCommerce High-Performance Order Storage (HPOS)
- WordPress Multisite
- WPML and Polylang for multilingual stores
Schermafbeeldingen
Installatie
Upload the Conversios plugin folder to the
/wp-content/plugins/directory.Activeer de plugin via het “Plugins” menu in WordPress.
Set up Pixel & Analytics Integrations (WordPress Admin Conversios Pixel Integrations):
- Google Analytics 4 (GA4): Add your GA4 Measurement ID to enable WooCommerce event tracking.
- Google Ads: Enable the remarketing tag (Free). For purchase conversions (Pro), add your Conversion ID and Conversion Label. You can also enable enhanced conversions (optional).
- Microsoft Ads: Add your Microsoft UET Tag and configure the Purchase conversion goal/ID.
Set up other integrations if needed:
- Meta (Facebook) Pixel, TikTok Pixel, Snapchat Pixel, Pinterest Tag, LinkedIn Insight Tag, X (Twitter) Pixel, Microsoft Clarity, Hotjar, Crazy Egg
Synchroniseer je productfeeds:
- Connect Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok Catalog.
After setup, click Finish Setup in the onboarding wizard.
View reports inside the plugin (Conversios Analytics Reports):
- General Reports (GA4) (Free)
- eCommerce Reports (GA4) (Pro)
- Google Ads Reports (Pro)
- Meta (Facebook) Reports (Pro)
Bekijk gedetailleerde setup gidsen:
For common troubleshooting, visit our FAQ section.
Need help? Email info@conversios.io.
FAQ
-
Ondersteunt Conversios Google Analytics 4 (GA4)?
-
Ja. Conversios integreert met Google Analytics 4 en volgt automatisch meer dan 15 e-commerce gebeurtenissen zoals aankopen, winkelwagen weergaven, afrekeningen en aanmeldingen. Volg onze stapsgewijze setup gids hier: GA4 setup.
-
Kan ik Conversios gebruiken zonder code te schrijven?
-
Yes. The plugin includes a no-code setup wizard to connect GA4, Google Ads, Microsoft Ads, Meta Pixel and other pixels in minutes.
-
Does Conversios support server-side tracking?
-
Yes. Server-side tracking is available in the Pro version. It helps recover conversions lost to iOS restrictions and ad blockers and improves attribution accuracy.
-
Is Google Ads remarketing included in Free?
-
Yes. The Google Ads remarketing tag is available in the free plan to build audiences. Google Ads purchase conversion tracking is available in Pro.
-
Does Conversios support Google Ads Dynamic Remarketing?
-
Yes. Dynamic remarketing is available in the Pro version. The plugin sends product identifiers and page types required to show personalized product ads on the Google Display Network. A connected Google Merchant Center feed is recommended.
-
Is Microsoft Ads purchase conversion tracking included in Free?
-
Yes. Microsoft Ads UET purchase conversions are supported in the free plan.
-
Waarom worden gebeurtenissen niet geactiveerd in GA4 of Meta Evenementen Manager?
-
Verify your IDs and labels first. Use GA4 DebugView or Meta Test Events to confirm events. If you use caching or security plugins, whitelist Conversios scripts. Ensure orders reach the WooCommerce thank-you page and that consent is granted when using a CMP.
-
Wat moet ik doen als conversies niet worden weergegeven in Google Ads of Meta?
-
Confirm the Conversion ID and Label (Google Ads) or Pixel ID (Meta). Check for caching or script blockers and whitelist Conversios. Validate events in GA4 DebugView, Meta Test Events and Microsoft UET Tag Helper.
-
Kan ik mijn eigen Google Tag Manager (GTM)-container gebruiken?
-
Yes. You can use your own GTM container or the pre-configured options provided by Conversios.
-
Is Conversios compatibel met Consent Mode v2?
-
Yes. Conversios supports Google Consent Mode v2 and works with popular CMPs to respect user choices under GDPR and CCPA.
-
Wordt mijn site trager door de plugin?
-
No. Conversios is performance-optimized and uses a lightweight implementation designed to minimize impact on load time.
-
Werkt Conversios met High-Performance Order Storage (HPOS)?
-
Yes. Conversios is fully compatible with WooCommerce HPOS.
-
Kan ik product feeds synchroniseren met Google-, Microsoft- of Meta-catalogi?
-
Yes. You can sync products to Google Merchant Center, Microsoft Merchant Center and Meta Catalog. TikTok Catalog is also supported.
-
Where can I view reports inside the plugin?
-
Go to Conversios Analytics Reports. Tabs include General Reports (GA4, Free), Ecommerce Reports (GA4, Pro), Google Ads Reports (Pro) and Facebook (Meta) Reports (Pro).
-
Kan ik ingelogde gebruikers en gastgebruikers verschillend volgen?
-
Yes. Conversios tracks both. Pro supports advanced mappings such as user ID and enhanced conversions where applicable and compliant.
-
Houdt Conversios aankopen bij via externe betaal gateways?
-
Yes, as long as the gateway returns to the WooCommerce thank-you page. Server-side tracking in Pro can help recover some offsite gateway cases.
-
What is Universal Commerce Protocol (UCP)?
-
Universal Commerce Protocol allows WooCommerce products to be discovered and purchased within Google Gemini. Conversios enables this by syncing your product catalog with Google Merchant Center and tracking purchases originating from Google Gemini using server-side tracking, so conversions are accurately reported in GA4 and supported ad platforms.
-
Is Universal Commerce Protocol (UCP) included in the free plugin?
-
No. Universal Commerce Protocol (UCP) is available only as part of the Conversios Server-Side Tracking (SST) Pro plan.
-
Do I need Google Merchant Center for UCP?
-
Yes. An approved Google Merchant Center account is required, as product data is synced through Merchant Center for Google Gemini shopping experiences.
-
What is Order Recovery Engine?
-
Order Recovery Engine is a Pro feature that recovers untracked conversions in Google Analytics, Google Ads, and Meta. It helps close reporting gaps between WooCommerce backend data and advertising platform reports.
-
Kan ik aanpassen welke gebeurtenissen worden gevolgd?
-
Yes. You can enable or disable GA4, Ads and Meta events in settings. Pro adds advanced controls and custom mappings.
-
Will server-side tracking work on Safari and iOS browsers?
-
Yes. Server-side tracking helps maintain measurement on Safari, iOS and ad-blocked browsers by sending server events.
-
Hoe kan ik de privacy van mijn gegevens waarborgen en voldoen aan de AVG/GDPR met Conversios?
-
Conversios integrates with popular CMPs such as CookieYes, GDPR Cookie Compliance, Real Cookie Banner and Cookiebot, and supports Consent Mode v2 to manage data collection based on consent.
-
Wat gebeurt er als er een caching plugin is ingeschakeld op mijn site?
-
Whitelist Conversios scripts and exclude key endpoints from caching to ensure events are sent correctly.
-
Waar kan ik een bug rapporteren of een nieuwe functie aanvragen?
-
Open a support thread on WordPress.org or email info@conversios.io.
Beoordelingen
Bijdragers & ontwikkelaars
“Conversios: Google Analytics (GA4), Google Ads, Conversion and Analytics Tracking for Multi-Channels” is open source software. De volgende personen hebben bijgedragen aan deze plugin.
Bijdragers
“Conversios: Google Analytics (GA4), Google Ads, Conversion and Analytics Tracking for Multi-Channels” is vertaald in 12 localen. Dank voor de vertalers voor hun bijdragen.
Interesse in ontwikkeling?
Bekijk de code, haal de SVN repository op, of abonneer je op het ontwikkellog via RSS.
Changelog
Conversios 7.2.20
July 10, 2026
- Added user-friendly and actionable error messages to help users identify and resolve expired Google authentication sessions.
Conversios 7.2.19
July 07, 2026
- Upgrade from the Content API to the new Merchant API to keep your product feed synchronized and maintain seamless integration with Google Merchant Center.
Conversios 7.2.17
May 04, 2026
- Feature Preview: Order Recovery Engine – Recover the untracked conversions in the Google Analytics, Google Ads and Meta.
Conversios 7.2.15
February 02, 2026
- Added Universal Commerce Protocol (UCP) support under Server-Side Tracking (Pro) for Google Gemini shopping experiences.
Conversios 7.2.14
December 01, 2025
- Improved compatibility with WordPress Multisite setups.
- Enhanced compatibility with WPML and Polylang for multilingual stores.
- Improved Google Tag Manager (GTM) DataLayer for more accurate event tracking.
Conversios 7.2.13
Nov 05, 2025
Security Fix
- Improvement: Improved nonce verification in public AJAX requests to enhance access control.
Conversios 7.2.9
Sept 03, 2025
Enhancements
- Product Feed Manager: smoother setup flow across Google Merchant Center, Microsoft Merchant Center, Meta Catalog and TikTok Catalog.
- Improved attribute and category mapping UI.
- Easier schedule management for feeds; more reliable status refresh.
Conversios 7.2.8
July 5, 2025
Changes
- Removed Google Ads Customer Match and all campaign management pages (Google Ads and Microsoft Ads) from the UI.
- Updated settings labels and documentation to clarify plan scope:
- Google Ads remarketing tag is Free.
- Google Ads purchase conversions and Dynamic Remarketing are Pro.
- Microsoft Ads purchase conversions are Free.
Conversios 7.2.7
1 juli 2025
Enhancements
- Automated Microsoft Ads Conversion Tracking: Set up Microsoft Ads conversion tracking automatically without hassle.
Conversios 7.2.5
1 mei 2025
- Automated Microsoft Ads Conversion Tracking: Set up Microsoft Ads conversion tracking automatically without hassle.
Conversios 7.2.4
18 maart 2025
- Google Ads Customer Match lijst: upload en beheer klantgegevens voor geavanceerde segmentatie en gerichte Google Ads campagnes.
Conversios 7.2.3
26 februari 2025
- Microsoft Bing marketing integratie: verbind WooCommerce met Microsoft Bing en Microsoft Merchant Center om producten te tonen op het Microsoft netwerk.
Conversios 7.2.1
3 februari 2025
- WordPress Event Tracking: Added scroll depth, file downloads, blog author views, user login, and signup tracking for complete activity insights.
Conversios 7.2.0
17 januari 2025
- UI/UX verbeteringen: verbeterde plugin navigatie en setup flows voor een soepelere gebruikerservaring.
Conversios 7.1.7
27 september 2024
- Google Ads Reporting: Added detailed insights for campaign performance tracking.
- Verbeterd campagnebeheer: de setup en optimaliseren van Google Ads campagnes is eenvoudiger gemaakt.
Conversios 7.1.0
20 juni 2024
- E-commerce & Lead Tracking: Enabled tracking for WooCommerce events and lead generation actions like form submissions and email clicks.
- Google Ads Enhanced Conversions: betere attributie toegevoegd voor aankoop- en formulierverzending gebeurtenissen.
Conversios 7.0.0
6 februari 2024
- Grote UI-vernieuwing: vernieuwd dashboard en setup wizards voor betere onboarding.
- Nieuwe integraties: TikTok Events API en Snapchat Conversions API toegevoegd.
- Performance Max campagnes: start en beheer PMax campagnes vanuit de plugin.
Conversios 6.8.0
31 oktober 2023
- New Tracking Options: Integrated Hotjar, Microsoft Clarity, Crazy Egg, and Bing Ads tracking.
- HPOS Compatibility: Seamless event tracking support for WooCommerce High-Performance Order Storage.
Conversios 6.6.0
18 september 2023
- TikTok Integration: Added TikTok Catalog sync and event tracking to improve campaign performance.
Conversios 6.3.4
28 juni 2023
- Server-Side Tracking: Introduced GTM-based server-side tagging for GA4, Facebook CAPI, and Google Ads.
Conversios 6.2.0
31 mei 2023
- E-commerce-rapporten: nieuw dashboard met inzichten uit GA4 en Google Ads.
- Performance Improvements: Optimized script execution for faster site speed and tracking accuracy.
Conversios 5.2.0
27 december 2022
- Facebook CAPI Integration: Advanced server-side event tracking for Facebook.
- Product sync verbeteringen: verbeterde synchronisatie betrouwbaarheid voor Google Merchant Center.
Conversios 5.0.0
20 oktober 2022
- Google Tag Manager integratie: eenmalige setup voor GA4, Google Ads en meerdere pixels met GTM.
- Dynamische remarketing: verbeterde tag logica voor betere advertentie personalisatie en retargeting.
Conversios 4.9.0
8 september 2022
- Custom GA4 Event Tracking: Add and manage custom events on WooCommerce product and checkout pages.
- Product sync optimalisatie: betere planner voor synchronisatie met Google Merchant Center.
Conversios 4.8.0
20 juni 2022
- Performance Max campagnes: start PMax campagnes direct vanuit de plugin interface.
- Campagne rapportage: bekijk prestatiegegevens zoals klikken, kosten, conversies en omzet.
Conversios 4.7.0
5 april 2022
- Facebook Pixel Conversion Tracking: Track events like Page View, Add to Cart, Checkout, Purchase, and Search.
- Ondersteuning voor meerdere valuta: compatibiliteit toegevoegd met populaire WooCommerce valuta switcher plugins.
Conversios 4.6.0
26 januari 2022
- GA4 dashboard: een speciaal dashboard toegevoegd voor Google Analytics 4 e-commerce rapporten.
- Verbeteringen aan product synchronisatie: ondersteuning toegevoegd voor aangepaste attributen zoals merk en GTIN.
Conversios 4.3.0
29 september 2021
- Campagneprestaties inzichten: extra statistieken toegevoegd voor Google Ads campagnes, zoals klikken, kosten, conversies en verkopen.
- Verbeterde Google authenticatie: verbeterde token afhandeling en meer stabiliteit in de OAuth flow.
Conversios 3.0
8 maart 2021
- Standalone GA4 Tracking: Added Google Analytics 4 (GA4) tracking for WooCommerce events.
- Dynamische remarketing: geautomatiseerde tags voor view_item_list, view_item, add_to_cart en aankoopgebeurtenissen.
- Google Shopping Solution:
- Product sync with Google Merchant Center.
- Smart Shopping campaign creation and reporting.
- Google Ads en Merchant Center account koppelen.
- Merchant Center verbeteringen: verbeterde site verificatie en domein claim.
- WooCommerce compatibiliteit: verbeterde ondersteuning voor WooCommerce 5.0.0.
Conversios 1.0.10
- Lokale valuta-instellingen geïntroduceerd.
- Bijgehouden weergaven, productkliks en toevoegingen aan winkelwagen voor de uitgelichte en recente productsecties op de homepage.
- Enhanced tracking for related product sections on product pages.